Google Analytics 4 Metrics

Google Ads video cost

Definition: The total amount spent on Google Ads video content to help you track the effectiveness of your video ads.

How it’s calculated: This dimension is automatically filled in when you connect Google Ads and Analytics.

Related Metrics

Ad revenue
Google Ads cost per click
Transactions per purchaser
Non-Google cost
LTV
ARPU

Google Analytics 4 Metrics Google Ads video cost

Metric Categories:

Back to Metric Glossary

Recent Blogs

Google Analytics 4 Segments: A Beginner’s Guide
Dec 13 2024 | by Luci

Google Analytics 4 (GA4) has revolutionised the way businesses interpret user data, and if you’re not using segments yet, you’re leaving invaluable insights on the table. Segments are not...
The latest updates on Google ads brand match lists
Dec 9 2024 | by Jack

Over recent years, Google Ads has introduced numerous updates that have reshaped the way keywords and search queries are handled on the platform. From the controversial introduction (and subsequent...
How to Find Broken Links with Google Analytics 4
Dec 4 2024 | by Luci

Identifying broken links on your website is crucial for maintaining a positive user experience and optimising SEO performance. While Google Analytics 4 (GA4) doesn’t directly highlight broken links, it...