Google Analytics 4 Metrics

PMAU / DAU

Definition: The percentage of active users who have made a purchase in the previous month is displayed by Paying Monthly Active Users (PMAU) / Daily Active Users (DAU).

How it’s calculated: Send the buy event to populate this metric.

 

Related Metrics

Item revenue
Lifetime engagement duration
Items viewed
Average daily purchasers
Transactions per purchaser
Returning users

Google Analytics 4 Metrics PMAU / DAU

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