Google Analytics 4 Metrics

Total users

Definition: The quantity of distinct user IDs that caused any incidents.

You can calculate the number of distinct users who logged an event using this metric.

How it’s calculated: This measure is automatically filled in.

Related Metrics

PMAU / DAU
7-day paid active users
Transactions per purchaser
Ecommerce quantity
Non-Google cost per key event
Items viewed

Google Analytics 4 Metrics Total users

Metric Categories:

Back to Metric Glossary

Recent Blogs

Google Analytics 4 Segments: A Beginner’s Guide
Dec 13 2024 | by Luci

Google Analytics 4 (GA4) has revolutionised the way businesses interpret user data, and if you’re not using segments yet, you’re leaving invaluable insights on the table. Segments are not...
The latest updates on Google ads brand match lists
Dec 9 2024 | by Jack

Over recent years, Google Ads has introduced numerous updates that have reshaped the way keywords and search queries are handled on the platform. From the controversial introduction (and subsequent...
How to Find Broken Links with Google Analytics 4
Dec 4 2024 | by Luci

Identifying broken links on your website is crucial for maintaining a positive user experience and optimising SEO performance. While Google Analytics 4 (GA4) doesn’t directly highlight broken links, it...