Google Analytics 4 Metrics

31–90-day repeat purchasers

Definition: The quantity of clients who made purchases on any given day and at any point in the past 31 to 90 days.

How it’s calculated: You can fill in this metric by sending the purchase event.

Related Metrics

Item-list view events
Max daily purchasers
Returning users
Lifetime session duration
Average purchase revenue per user
ARPPU

Google Analytics 4 Metrics 31–90-day repeat purchasers

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