Google Analytics 4 Metrics

Lifetime transactions

Definition: the total amount of transactions a user has made successfully since visiting your website or application for the first time.

How it’s calculated: Send the buy event to populate this metric.

Related Metrics

WAU / MAU
8–30-day repeat purchasers
Engaged sessions per user
Google Ads cost
Exits
30-day paid active users

Google Analytics 4 Metrics Lifetime transactions

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