Google Analytics 4 Metrics

Engagement rate

Definition: the proportion of actively participated sessions.

Engagement rate = engaged sessions / total sessions

Engagement rate is the inverse of bounce rate.

How it’s calculated: This measure is automatically filled in.

Related Metrics

DAU / MAU
Items added to cart
DAU / WAU
In-app purchase probability
Ad exposure
Views per session

Google Analytics 4 Metrics Engagement rate

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