Google Analytics 4 Metrics

Bounce rate

Definition: The percentage of non-engaged sessions. Bounce rate = not engaged sessions / total sessions. The opposite of engagement rate is bounce rate.

How it’s calculated: This measure is automatically filled in.

Related Metrics

Google Ads cost
Item-list view events
Return on non-Google ad spend
Min daily purchasers
Lifetime session duration
Organic Google search average position

Google Analytics 4 Metrics Bounce rate

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