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Google Analytics 4 Metrics

Gross purchase revenue

Definition: The total revenue generated by purchases made through your website or app.

Gross purchase revenue equals purchases + in-app purchases + subscriptions.

How it’s calculated: This metric combines the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events.

Important: If you are missing revenue data for this metric, see Fix missing revenue data for troubleshooting advice.

Google Analytics 4 Metrics Gross purchase revenue

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