Google Analytics 4 Metrics

Event value

Definition: The sum of all the value parameters associated with an event. You can use this context-sensitive metric to collect data that is important to you (for example, revenue, time, distance).

Event value differs from purchase revenue in that it includes both realised and unrealised values. Purchase events produce realised values, while other events produce unrealised values (for example, a gem_referral event with a value of 5). The event value is not currency converted.

How it’s calculated: Fill in the value parameter to populate this metric.

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