Google Analytics 4 Metrics

Average purchase revenue per user

Definition: The total amount of money made from each purchase.

How it’s calculated: See Purchase revenue to see how to fill in this metric. Important: For troubleshooting tips, refer to Fix missing revenue data if you are missing revenue data for this metric.

Related Metrics

Non-Google cost
Lifetime engagement duration
First time purchasers
Item quantity
Lifetime transactions
31–90-day repeat purchasers

Google Analytics 4 Metrics Average purchase revenue per user

Metric Categories:

Back to Metric Glossary

Recent Blogs

Google Analytics 4 Segments: A Beginner’s Guide
Dec 13 2024 | by Luci

Google Analytics 4 (GA4) has revolutionised the way businesses interpret user data, and if you’re not using segments yet, you’re leaving invaluable insights on the table. Segments are not...
The latest updates on Google ads brand match lists
Dec 9 2024 | by Jack

Over recent years, Google Ads has introduced numerous updates that have reshaped the way keywords and search queries are handled on the platform. From the controversial introduction (and subsequent...
How to Find Broken Links with Google Analytics 4
Dec 4 2024 | by Luci

Identifying broken links on your website is crucial for maintaining a positive user experience and optimising SEO performance. While Google Analytics 4 (GA4) doesn’t directly highlight broken links, it...