Campaign-type strategy
Our experience across thousands of social campaigns has taught us how to match the right kind of campaign with your business goals.
Our offering includes:
- Lead generation ads
- Conversion ads
- Event responses
- Post engagement
- Offer campaigns
- Brand awareness
Audience segmentation
Targeting the right people at the right time is fundamental to delivering exceptional results, which is why we are obsessed with audience creation and targeting.
These services include:
- Buyer persona matching
- Customer list segmentation
- Lookalike audience strategy
- Remarketing audience strategy
- Engagement audience creation
- Demographic, interest and behaviour audiences
Placement strategy
Almost as important as who is seeing your ads is where they are appearing.
As an example, ads appearing on the right column of Facebook consistently outperform those appearing on the feed.
Using these insights, we allocate budget to the most effective placements.
We cover:
- Keyword grouping strategy
- Device strategy
- Budget and forecasting
- Location targeting strategy
- CPA targets
- Match type strategy
Optimisation strategy
Optimisation is the most important aspect of digital marketing.
Once you have the right creative being served to the right consumers at the right time we ensure it is happening as cost-effectively as possible.
These services include:
- Budget allocation strategy
- CPA target set up
- Bid strategy
- Automated rules set up
- Frequency management
