Paid social media

As social media evolves, so do we.

At our agency, we stand out in the world of social media marketing by utilising data-proven strategies to drive revenue growth for our clients. Instead of solely focusing on the creative aspect, we delve deeper to offer comprehensive social media marketing plans that produce measurable results.

We have dedicated years to mastering the intricacies of social media marketing, leaving no stone unturned in our examination of areas such as Facebook analytics, attribution, DPA, CBO, placement strategies, campaign type strategies, sales funnel optimisation, and more, to ensure the success of our clients on social media.


Paid Social Media Solutions

paid search digital agency sydney

Campaign-type strategy

Our experience across thousands of social campaigns has taught us how to match the right kind of campaign with your business goals.

Our offering includes:
  • Lead generation ads
  • Conversion ads
  • Event responses
  • Post engagement
  • Offer campaigns
  • Brand awareness
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Audience segmentation

Targeting the right people at the right time is fundamental to delivering exceptional results, which is why we are obsessed with audience creation and targeting.

These services include:
  • Buyer persona matching
  • Customer list segmentation
  • Lookalike audience strategy
  • Remarketing audience strategy
  • Engagement audience creation
  • Demographic, interest and behaviour audiences
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Placement strategy

Almost as important as who is seeing your ads is where they are appearing.

As an example, ads appearing on the right column of Facebook consistently outperform those appearing on the feed.

Using these insights, we allocate budget to the most effective placements.

We cover:
  • Keyword grouping strategy
  • Device strategy
  • Budget and forecasting
  • Location targeting strategy
  • CPA targets
  • Match type strategy
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Optimisation strategy

Optimisation is the most important aspect of digital marketing.

Once you have the right creative being served to the right consumers at the right time we ensure it is happening as cost-effectively as possible.

These services include:
  • Budget allocation strategy
  • CPA target set up
  • Bid strategy
  • Automated rules set up
  • Frequency management



Metric Labs is a Facebook advertising agency that helps brands achieve their marketing goals by utilising smart insights and data-driven strategies that are proven to work. We specialise in creating custom strategies that adapt to the constantly changing dynamics of the social media marketing landscape, specifically on Facebook. Our expertise in data, analytics, automation, and technical know-how ensures that our services are not only effective but also a worthwhile investment. We strive to maximise ROI for our clients and have worked with a diverse range of industries and locations. Trust our experienced and award-winning agency to help your brand stand out with quality Facebook marketing strategies.

Facebook As An Advertising Platform

We are passionate about utilising Facebook as an advertising platform. It offers a wealth of opportunities beyond likes, comments, and stories. With 2.93 billion monthly active users, Facebook boasts the widest reach of all social media platforms. This makes it an ideal platform for increasing brand visibility. Facebook’s laser-targeted techniques make it easy to reach specific audiences with your ads. Additionally, Facebook advertising has the lowest cost per lead among all social media platforms, making it an effective tool for lead generation through personalised messages and attention-grabbing ads. The vast variety of Facebook ad options available is unmatched.


Our Facebook Advertising Strategies

As a knowledgeable digital agency, we take the time to understand your business, industry, competitors, and goals through active listening. With this information, we develop a comprehensive digital marketing strategy tailored to achieve your objectives and drive results.

Our effective strategies include:

Metric Labs is an Instagram marketing agency formed by a diverse group of digital marketers with different strengths that, when combined, delivers the best results to our clients. Our social media advertising services including Instagram marketing has been commended by our clientele. We think it’s only a job well-done when our clients are happy. We have worked with some of the top brands in Australia who come from myriad backgrounds, which include finance, fashion, and IT. There is no ‘one size fits all’ strategy for businesses, and that’s where we come in. We make tailored and ‘fit to brand Instagram advertising campaigns that takes into account each brand’s individual marketing goals and pain points. Reach out to us today to see the difference a dedicated and results-driven agency can make.

Instagram As An Advertising Platform

Instagram is a powerful tool for reaching and engaging with audiences, with over 1.21 billion users. At our agency, we specialise in Instagram marketing and have extensive experience in creating effective campaigns. From sponsored posts to the latest trends and strategies, we know what works on this popular platform. Our goal is to help you optimise your Instagram advertising and capture your target audience through creative and engaging campaigns. With the platform’s emphasis on rich visuals and high engagement, Instagram is an ideal choice for any brand looking to succeed in social media marketing. Let us guide you to success on Instagram.

As an Instagram ad agency, we like this platform so much that we have compiled a list on its features that we exploit to our advantage: 

Our Instagram Advertising Strategies

We use data to drive our Instagram advertising strategies and make informed decisions for our clients. Our methods are proven to be effective and results-oriented. We understand that there is no one-size-fits-all approach to Instagram advertising, so we tailor our tactics to best suit the needs of each business.

Here are a few Instagram advertising strategies that we follow:

At Metric Labs, we specialise in delivering results through strategic marketing tactics. As an Instagram advertising agency, we are constantly experimenting with new methods to drive success for our clients. Additionally, our expertise extends beyond Instagram to other areas of social media advertising. If you’re interested in learning more, contact us to find out how we can help your business thrive.

Metric Labs is a clever digital marketing agency. Among our spectrum of social media marketing services, we offer smart, data-led tips and tricks on LinkedIn Advertising. LinkedIn is known to be the best professional networking platform which has developed into a powerful advertising medium for B2B brands and businesses. It is also the world’s largest professional network with more than 875 million active users. According to LinkedIn, for every 5 active users, 4 are business decision makers.

Metric Labs combines innovative thinking and mathematical expertise to create cost-efficient advertising on paid social media, with a focus on LinkedIn ads. We have a wealth of experience working with clients in various industries. Our data-focused and results-driven approach ensures that your brand messaging is delivered with smart, data-led strategies and optimised with insightful strategies.  Simply reach out to us and we can kick-start your B2B marketing journey on LinkedIn.

Linkedin As An Advertising Platform

LinkedIn has become the place to visit when it comes to growing and expanding your business, or connecting with a broad network of professionals. It’s perfect to showcase a brand’s message across the appropriate professional crowd, and provides the perfect opportunity to target high-level decision makers at an organisational level. It might not be as visual as the other social media platforms but it surely tops all the global professional networking platforms; B2B brands wouldn’t want to miss out advertising here. LinkedIn ads now gives a change to leverage your objective based advertising to the right crowd using laser-targeted strategies.

As a LinkedIn ads agency, there are some unique LinkedIn features that we find useful and use to our advantage. Here are a few:

Our Linkedin Advertising Strategies

At Metric Labs, we are a specialized LinkedIn advertising agency that combines strategy and data to align with a brand’s business objectives. Our goal is to deliver effective LinkedIn ads to the right target audience, ensuring that your sponsored content reaches the right people and generates a positive return on investment.

We understand the importance of marketing strategies and the crucial role they play in making ads effective. We craft strategic plans that deliver guaranteed results, and while we keep some of our tactics confidential, we’re happy to share some of our trade secrets with you.

A few Linkedin advertising strategies that we follow:

Case Studies

Frequently Asked Questions

What key metrics can paid social media measure?

Majority of the popular metrics including conversions (ATC, Purchase, etc.), awareness (traffic, engagement, clicks, etc.).

What are the relationships between each metric?

Awareness metrics like traffic and engagement will help aid in targeting lower down the funnel (e.g. website visitors) and increase social proofing for trust which should lead to higher ATC and conversion rates.

How do these key metrics tie to our business results (revenue, ROI, ROAS)?

The more conversions at a decent spend, the higher the ROAS. By investing a little in TOF and Awareness, you have a stronger foundation for ads further down the line.

When can paid social give us results?

Depending on the platform of choice (FB/IG/LinkedIn), ideally 3-6 months.

What do you do for us on a weekly and monthly basis?

Weekly will involve consistent and constant account checks, budget/strategy adjustments as see fit, and new ads when provided.


Each month will also have an updated report sent out on the previous month’s performance.

How do I get started with paid social media ads?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9134 3889




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