Say hello
Let us know a little bit about you and your business, and we’ll get back to you.
Or contact us now on
MeasureCamp is back in Sydney! This year, MeasureCamp is sponsored by Google and serves as our yearly congregation of data analytics talks and knowledge sharing. Organised by passionate and dedicated volunteers, MeasureCamp is also sponsored by a wide variety of businesses, including us, Metric Labs! As a proud sponsor of MeasureCamp, we believe that it is imperative to foster a collaborative environment to promote learning and innovation in the analytics community. At Metric Labs, we value the ability to provide analytics professionals with an opportunity and a voice to share insights and discussions, which is why we chose to become a sponsor of MeasureCamp.
Enough said, let’s get back to talking about MeasureCamp! MeasureCamp is an analytics event held on a Saturday that incorporates the concept of an unconference. For those unfamiliar with the structure of unconferences, they are participant-driven events where attendees collectively determine the agenda and topics, rather than having them set by organisers in a structured conference setting. Deviating from the style of traditional conferences with predetermined schedules and speakers, unconferences encourage open discussions, knowledge sharing, and active engagement from everyone involved. This way, everyone feels included and has the freedom to voice their thoughts and insights on a particular topic. Being the second time, MeasureCamp provides a welcoming atmosphere where you are able to join any talk at any time and voice your perspective freely. I forgot to mention that there is free breakfast, lunch, and also an afterparty!
Similar to last year, MeasureCamp starts with an opening ceremony to help newcomers and regulars with the procedures and format of an unconference. After this, attendees are directed to a presentation board where those who are eager to give a presentation or discussion can place a time on the scheduling board. For me and my colleagues, we prefer listening and engaging with discussions, which is also fun and exciting!
This year’s MeasureCamp topics centred around AI and its impact on the data analytics industry. There were other interesting talks that also focused on GA4 and ways to reduce costs and increase efficiency. One interesting talk was on the future potential of AI and whether one day it would replace us, data analysts. Kinda scary to think about!
Other topics covered in the sessions included:
What you didn’t know you could do with analytics
Mastering GA4 x BigQuery Cost
The Secret to Bringing Down Your GA4 BQ Cost
Can you make it less pointy?
I Run an Analytics Consultancy
CDP/DMP/CDI/DWH/DL: A comparison
Overall, for my second MeasureCamp, I found the sessions to be rich in insights and learning opportunities. The unconference format left us feeling inspired and informed about future industry trends. Moreover, engaging in discussions with industry experts during the talks helped us validate our common thoughts and concerns while broadening our perspective on new solutions.
Don’t worry if you missed out this year; MeasureCamp holds events in Melbourne and Auckland too! Hope to see you next year!
Like this blog post?
Sign up to our email newsletter – Lab Report – and never miss a new one!