Google Analytics 4 Metrics

Return on non-Google ad spend

Definition: The total amount of revenue generated per dollar spent on advertising.

Return on non-Google ad spend: (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions) / Data Import cost

How it’s calculated: This dimension is filled in automatically when you import cost data.

 

Related Metrics

Views
Add to carts
30-day paid active users
Items clicked in promotion
Session key event rate
Ad revenue

Google Analytics 4 Metrics Return on non-Google ad spend

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