Google Analytics 4 Metrics

Purchase probability

Definition: The likelihood that a user who hasn’t logged in for the previous 28 days will buy something in the upcoming 7 days.

How it’s calculated: See Predictive metrics for information on how to fill this metric.

Related Metrics

Max daily revenue
Google Ads video views
Max daily purchasers
Add to carts
Key events
Engagement rate

Google Analytics 4 Metrics Purchase probability

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