Google Analytics 4 Metrics

Purchase revenue

Definition: The total revenue from purchases made on your website or app, minus any refunds issued.

Purchase revenue equals purchases + in-app purchases + subscriptions minus refund.

How it’s calculated: This metric combines the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, minus the refund events.

Important: If you are missing revenue data for this metric, see Fix missing revenue data for troubleshooting advice.

Related Metrics

Lifetime engaged sessions
Items viewed in list
Add to carts
Events per session
Google Ads cost
Item promotion click through rate

Google Analytics 4 Metrics Purchase revenue

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