Google Analytics 4 Metrics

Add to carts

Definition: The number of times users have added items to their shopping carts.

How it’s calculated: To populate this metric, send the add_to_cart event.

Related Metrics

Total purchasers
Item view events
Engagement rate
Google Ads clicks
Ecommerce quantity
Event count per user

Google Analytics 4 Metrics Add to carts

Metric Categories:

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