Google Analytics 4 Metrics

DAU / MAU

Definition: The percentage of users who engaged during the calendar day out of those who engaged during the previous 30 days is displayed by Daily Active Users (DAU) / Monthly Active Users (MAU). A greater ratio denotes strong user retention and engagement.

How it’s calculated: This measure is automatically filled in.

 

Related Metrics

Item view events
Lifetime engaged sessions
Ad revenue
First time purchasers
ARPU
Min daily purchasers

Google Analytics 4 Metrics DAU / MAU

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