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Google Analytics 4 Metrics

Ecommerce quantity

Definition: The number of items featured in an ecommerce event. For example, someone purchases one Stan and Friends Tee and two Google Grey Women’s Tees. When you add these to the items array, you get the following results: Ecommerce quantity is three. The Stan and Friends Tee has single item, while the Google Grey has two. Women’s Tee is 2.

How it’s calculated: Fill out this metric by sending the quantity parameter with an ecommerce event.

Google Analytics 4 Metrics Ecommerce quantity

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