Google Analytics 4 Metrics

Ad exposure

Definition: (Only available on apps) The duration (in milliseconds) that your ad units were displayed to a user.

How it’s calculated: This measure is automatically filled in when you link Google Ad Manager or AdMob. To fill the dimension, you must send the ad_impression event if you integrate with MoPub, ironSource, or any other mobile app ad monetization platform.

Related Metrics

WAU / MAU
90-day paid active users
Session key event rate
Event value
Google Ads clicks
Items purchased

Google Analytics 4 Metrics Ad exposure

Metric Categories:

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