Google Analytics 4 Metrics

8–30-day repeat purchasers

Definition: how many customers made a purchase on any given day and at any point in the past eight to thirty days.

How it’s calculated: You can fill in this metric by sending the purchase event.

Related Metrics

Average purchase revenue
ARPPU
WAU / MAU
Bounce rate
Item revenue
31–90-day repeat purchasers

Google Analytics 4 Metrics 8–30-day repeat purchasers

Metric Categories:

Back to Metric Glossary

Recent Blogs

Google Analytics 4 Segments: A Beginner’s Guide
Dec 13 2024 | by Luci

Google Analytics 4 (GA4) has revolutionised the way businesses interpret user data, and if you’re not using segments yet, you’re leaving invaluable insights on the table. Segments are not...
The latest updates on Google ads brand match lists
Dec 9 2024 | by Jack

Over recent years, Google Ads has introduced numerous updates that have reshaped the way keywords and search queries are handled on the platform. From the controversial introduction (and subsequent...
How to Find Broken Links with Google Analytics 4
Dec 4 2024 | by Luci

Identifying broken links on your website is crucial for maintaining a positive user experience and optimising SEO performance. While Google Analytics 4 (GA4) doesn’t directly highlight broken links, it...