BigQuery is a powerful, fully-managed, serverless data warehouse offered by Google Cloud. It enables super-fast SQL queries using the processing power of Google’s infrastructure. BigQuery is designed to handle massive datasets, making it an ideal solution for businesses looking to leverage big data for strategic decision-making. BigQuery can also be used as a data lake and for ETL processes, providing a versatile platform for various data management needs.

At Metric Labs, we harness the power of Google BigQuery to deliver exceptional data analytics services. As a leading data analytics company, we understand the importance of using top-tier tools and technologies to meet the diverse needs of our clients. Google BigQuery is a robust tool warehouse that plays a crucial role in our operations, allowing us to offer a wide range of services efficiently and effectively. Its tight integration with Google Cloud Platform and other Google Cloud products enhances our ability to provide comprehensive data solutions. BigQuery allows Metric Labs to control user permissions to access data, ensuring secure and compliant data management.

Let's have a chat about what BigQuery can do for your business.

Benefits of Using BigQuery

`1. High Performance and Speed

BigQuery provides fast query execution and real-time analytics, allowing businesses to quickly gain insights from large datasets. Additionally, BigQuery’s capabilities in data transformation enable efficient processing and manipulation of data.


BigQuery automatically scales to handle increasing amounts of data, ensuring consistent performance regardless of dataset size.

3. Serverless Architecture

With its serverless model, BigQuery eliminates the need for infrastructure management, reducing operational overhead and allowing teams to focus on data analysis.

4. Cost-Efficiency

BigQuery offers a flexible, pay-as-you-go pricing model based on storage and query usage, making it a cost-effective solution for businesses of all sizes. Compared to other cloud data warehouses, BigQuery provides significant cost savings through its efficient querying of large datasets and scalable infrastructure.

5. Seamless Integration

BigQuery integrates seamlessly with other Google Cloud services, such as Google Analytics and Google Cloud Storage, enabling comprehensive data solutions and workflows.

6. Advanced Analytics Capabilities

BigQuery supports complex SQL queries, machine learning models (BigQuery ML), and integration with popular data analysis tools, enhancing its analytical capabilities.

7. Robust Security and Compliance

BigQuery provides strong security features, including data encryption, identity and access management, and compliance with industry standards and regulations. Furthermore, BigQuery plays a crucial role in data governance, ensuring that data is managed and used responsibly.

8. Integration with Business Intelligence Tools

BigQuery works seamlessly with integrated business intelligence tools and platforms such as Looker, Data Studio, and Tableau. This allows for advanced analytics, visualisation, and reporting, positioning BigQuery as a powerful solution that goes beyond traditional data warehousing and business intelligence.

How Google BigQuery Works?

Google BigQuery, often referred to as BigQuery, is a fully-managed, serverless data warehouse that allows users to analyse vast amounts of data quickly and efficiently. It leverages Google’s infrastructure to process SQL queries at high speed, providing actionable insights from large datasets. BigQuery can also function as a data lakehouse, combining the features of data lakes and data warehouses for comprehensive data management.

BigQuery works by storing data in a columnar format and separating storage from compute, allowing for independent scaling of resources. Users interact with BigQuery through a user-friendly web interface known as the BigQuery Console, where they can run SQL queries to explore and analyse their data. BigQuery’s data ingestion capabilities enable seamless integration of various data sources. The system uses Dremel technology to distribute query processing across multiple machines, enabling fast and efficient data retrieval. The BigQuery web UI also supports querying datasets and creating visualisations using SQL:2011 and business intelligence tools such as Tableau, Looker, and Google Data Studio.

Key Features of BigQuery

At Metric Labs, we leverage the powerful features of Google BigQuery to deliver exceptional results for our clients. Here’s how we utilise these key features to enhance your data analytics and storage solutions: 

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Seamless Integration

BigQuery integrates seamlessly with a variety of tools and platforms, enhancing its versatility and functionality. At Metric Labs, we leverage this integration to connect BigQuery with Google Analytics, and Google SketchUp Online. This allows us to provide comprehensive analytics solutions that incorporate data from multiple sources, enabling a holistic view of business operations. Additionally, BigQuery's data lake integration capabilities further enhance its ability to manage and analyse large datasets from diverse sources.

Our Approach: We use BigQuery’s seamless integration capabilities to connect various data sources, creating a unified data environment. By utilising Google BigQuery data, we deliver tailored insights and advanced analytics, giving our clients a 360-degree view of their business operations.

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Cost-Effective Pricing

BigQuery offers a cost-effective pricing model, making it accessible for businesses of all sizes. The pay-as-you-go model ensures that you only pay for the storage and compute resources you use, which helps in managing budgets effectively. Additionally, BigQuery's cost management features allow for better tracking and optimisation of expenses. This pricing structure, combined with the powerful capabilities of BigQuery, provides excellent value for money.

Our Approach: Metric Labs leverages BigQuery’s cost-effective pricing to offer scalable solutions that fit within our clients’ budgets. We optimise the use of storage and compute resources to ensure cost efficiency without compromising on performance, delivering high-quality analytics services that are both powerful and affordable.

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Advanced Security and Compliance

BigQuery adheres to stringent security standards and compliance requirements, ensuring the safety and integrity of your data. Metric Labs leverages BigQuery’s robust security features to protect sensitive information and maintain compliance with industry regulations, including advanced encryption, access controls, and regular security audits.

Our Approach: We prioritise data security and compliance at Metric Labs. By utilising BigQuery’s advanced security features, we ensure that our clients’ data is protected against threats and complies with all relevant regulations. Our approach includes implementing robust encryption, strict access controls, and conducting regular security audits to maintain the highest standards of data security.

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Scalability and Speed

BigQuery’s scalability and speed are unmatched, allowing businesses to process and analyse large datasets efficiently. It can handle terabytes of data in seconds and petabytes within minutes, making it a preferred choice for enterprises dealing with big data. Additionally, BigQuery's real-time data processing capabilities ensure immediate access to critical data.

Our Approach: At Metric Labs, we utilise BigQuery’s scalability and speed to manage and analyse vast amounts of data for our clients. Whether it’s real-time analytics or historical data processing, we ensure that our clients get fast and accurate results, enabling them to make informed decisions quickly.

How Metric Labs Utilises BigQuery

1. Data Storage and Management

We use BigQuery as our primary cloud data warehouse, storing vast amounts of data securely and efficiently. The tool warehouse capabilities of BigQuery ensure that our data is always accessible and manageable. Additionally, Metric Labs uses BigQuery to ingest streaming data for real-time analysis, enabling us to make the freshest data immediately available for querying. BigQuery’s data lakehouse architecture further enhances our ability to manage and analyse large datasets seamlessly.

2. Integration with Marketing Tools

BigQuery integrates with Google Analytics, allowing us to analyse website traffic and user behaviour effectively. We utilise BigQuery Google Analytics queries to derive actionable insights from marketing data. Additionally, BigQuery’s data integration tools facilitate seamless integration with various marketing platforms, enhancing our data-driven marketing strategies.

3. Data Analysis and Reporting

As a big data analyser, BigQuery enables us to perform detailed data analysis, helping our clients make informed decisions. With BigQuery SQL, we write complex queries to generate comprehensive reports and insights.

4. Machine Learning and Predictive Analytics

Leveraging BigQuery ML, we implement machine learning models directly within the database, enhancing our predictive analytics capabilities.

5. Custom Solutions and Automation

Our team uses the BigQuery API to develop custom solutions tailored to the unique needs of our clients. Automation through BigQuery helps us streamline processes and deliver results faster.

Why Choose Metric Labs ?

  • Expertise: Our team of experts is highly skilled in using Google BigQuery and other advanced data tools to deliver exceptional analytics services. We bring extensive knowledge and experience to every project, ensuring that our clients receive the best possible solutions. Metric Labs’ expertise in using BigQuery as a data integration platform further enhances our ability to provide comprehensive and seamless data solutions.
  • Innovation: At Metric Labs, we are committed to staying ahead of the curve by continuously adopting the latest technologies and methodologies in data analytics. This commitment to innovation allows us to provide cutting-edge solutions that drive results.
  • Client-Centric Approach: We believe in a client-centric approach, tailoring our solutions to meet the specific needs of each client. This ensures that our services provide maximum impact and value, addressing the unique challenges and goals of every business we work with.

By leveraging BigQuery’s powerful features, Metric Labs delivers high-quality data analytics and storage solutions that are precisely tailored to the unique needs of each client. Our expertise in using BigQuery ensures that our clients benefit from efficient data management, advanced analytics, and robust security, making us a trusted partner in their data journey.

Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Happy Clients


Case Studies

Frequently asked questions

What is Google BigQuery?

Google BigQuery is a fully-managed, serverless data warehouse designed to handle small and large-scale data analysis. It enables fast SQL queries using Google’s infrastructure.

How does BigQuery pricing work?

BigQuery uses a pay-as-you-go model, charging based on data storage and query processing. Storage is billed per GB per month, and queries are billed per TB of data processed.

How is data loaded into BigQuery?

Data is loaded via the web UI, the bq command-line tool, APIs, or by integrating with Google Cloud Storage. BigQuery supports various data formats like CSV, JSON, and Parquet. The data ingestion process in BigQuery is designed to be efficient and scalable, allowing for seamless integration of large datasets.

What is a schema in BigQuery?

A schema defines the structure of a table, including column names, data types, and properties. It ensures data is organised and accessible for queries.

How does BigQuery ensure data security?

BigQuery provides encryption at rest and in transit, identity and access management (IAM), and compliance with industry standards like GDPR and HIPAA. Custom access controls further enhance data security.

What is the difference between Google BigQuery and Google Analytics?

Google BigQuery and Google Analytics serve different purposes. BigQuery is a fully-managed, serverless data warehouse for large-scale data storage and analysis, ideal for running complex SQL queries and integrating diverse data sources. It handles vast datasets with high scalability and speed. In contrast, Google Analytics tracks and reports website traffic and user behaviour, offering pre-built reports, real-time analytics, and marketing tool integration. While BigQuery is suited for comprehensive data analysis, Google Analytics specialises in web and app performance tracking.

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