Universal Analytics Metrics

Publisher eCPM

Publisher eCPM is a Metric in Google Analytics under the Publisher section

Publisher eCPM Definition: The effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.

Related Metrics

Publisher Revenue
AdX Impressions / Session
Local Shipping
Cart-to-Detail Rate
Crashes
Product Checkouts

Data Analytics & Insights Universal Analytics Metrics Publisher eCPM

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