Analytics and Data Agency

Derive competitive insights from your data by partnering with a leading Google analytics accredited agency


Google Analytics 4 (GA4) Experts

Thriving in the competitive online marketplace is a challenging task, one that requires a deep understanding of your place within the market and how to pivot towards where you want to be. To get the best understanding of your position and analyse the behaviour of your potential customers, you need the help of an analytics and data agency like us here at Metric Labs.

The internet runs on data. Every action a potential customer takes can be recorded: every visit, where they came from, every click, every page view, their visit duration, every product impression, every item added and removed from cart, even how far down a page they view can all be tracked and recorded as data. But without expert knowledge, or the help of an analytics and data agency, all this data will just be numbers.

Migrate to Google Analytics 4 (GA4)

Let help you seamlessly transition to Google Analytics 4 (GA4)

With the help of Metric Labs as an analytics agency, you will be able to swiftly migrate your analytics stack to GA4. GA4 offers a powerful measurement model with an event based approach enabling you to better understand your existing customers and make more informed decisions.

As an analytics and data agency, we at Metric Labs take a structured, scientific approach to the measurement and analysis of web data that involves:

GA4 Data audit and analytics process

As a data agency, our process of analytics begins with ensuring data integrity and accuracy. With most websites using Google Analytics as a preferred analytics provider, our process starts with a Google Analytics audit and configuration. Some of the Google Analytics features we look at during the data audit process include:

Attribution modelling

After ensuring data integrity and accuracy, we can start attribution modelling. Our approach to attribution modelling encompasses understanding the data source and intent, then mapping the right attribution model based on those findings. We are comfortable building models from scratch or using the more popular models. Some of the attribution models we have used in the past include:

Additional configuration

Beyond the specific Google Analytics features, we also look at other implementations to further enhance data accuracy. Ensuring end-to-end integration and data accuracy across all traffic sources is essential for forging a tracking strategy. Consistent naming convention from the onset is also as important as tracking itself. 

Some of the areas we review include:

Get involved with a leading analytics agency

There is an art and science to online marketing which is why you need an analytics and data agency to manage it for you. We are experts in all aspects of analytics from measurement framework development, analytics implementation, attribution modelling, advanced segmentation, to data visualisation.

As a leading analytics and data agency, Metric Labs will work with you to maximise the value of your data so you can consistently make informed decisions.

Client testimonials


“The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from.”

Rob Lynch

Couriers & Freight


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

What is an analytics agency ?

An analytics agency helps companies make decisions from their data. The first thing an analytics agency does is verify the quality of your data. We would look at all current data acquisition tool and set up and once we verify data quality then we can proceed with analysis.

Most companies have specific questions that need to they need answered by their data. As a data agency these questions are what we aim to answer.

How much does it cost to hire a data agency?

The costs for hiring a data agency are quite varied. Most of the work is done on a project basis and—depending on the size and complexity of the project—the price would differ. Most data projects start around the $5k mark and can go up as high as $100k.

What type of questions could be answered from my data?

The number of questions that can be answered by data is enormous! As long have you have accurate and relevant data combined with the right analytical skills, you can find answers to all your questions.

How do I get started?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9134 3889


Social Media Marketing Awards 2019

Best Use of a Chatbot in Social Media Finalist

AMI Awards 2019

Small Budget Marketing Finalist

AC&E Awards 2019

Best Campaign using New Technology Finalist

SEMrush Search Awards 2019

Best B2B Campaign Finalist



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Reminder: Google UA Historical Data to be Deleted in July 2024