Services
Analytics and Data Agency
A clever Analytics and Data agency
Thriving in the competitive online marketplace is a challenging task, one that requires a deep understanding of your place within the market and how to pivot towards where you want to be. To get the best understanding of your position and analyse the behaviour of your potential customers, you need the help of an analytics and data agency like us here at Metric Labs.
The internet runs on data. Every action a potential customer takes can be recorded: every visit, where they came from, every click, every page view, their visit duration, every product impression, every item added and removed from cart, even how far down a page they view can all be tracked and recorded as data. But without expert knowledge, or the help of an analytics and data agency, all this data will just be numbers.
Understand your customer data
Web analytics is the process of collecting and analysing web data to better understand the behaviour and patterns of users.
With the help of an analytics agency, you will be able to capture and find information about your audience that will enable you to better target your relevant customers and better align your marketing strategy with your business goals.
As an analytics and data agency, we at Metric Labs take a structured, scientific approach to the measurement and analysis of web data that involves:
- Measurement framework development: Identifying what types of data and information best align with your business goals.
- Analytics implementation: Auditing and implementing trackers to collect the right types of data across your platforms.
- Data visualisation and reporting: Processing the collected data to evince the relevant information to maximise the value of your data
Data audit and analytics process
As a data agency, our process of analytics begins with ensuring data integrity and accuracy. With most websites using Google Analytics as a preferred analytics provider, our process starts with a Google Analytics audit and configuration. Some of the Google Analytics features we look at during the data audit process include:
- Time zone is set up correctly
- Currency is set up correctly
- Bot filtering enabled
- Site search enabled
- Google Ads accounts linked
- Google Search Console account created
- GTM account set up
- Test, main and master views created
- Goals set up
- Checkout funnel goals set up
- Relevant IP filters set up
- Hostname filters added
- Lower case campaign, medium and source filters added
- Self-referrals excluded
- Data retention settings
- Payment gateway referrals excluded
- Enhanced eCommerce on
- Calculated metrics configured
- Custom channel groupings set up
- Annotations present
Attribution modelling
After ensuring data integrity and accuracy, we can start attribution modelling. Our approach to attribution modelling encompasses understanding the data source and intent, then mapping the right attribution model based on those findings. We are comfortable building models from scratch or using the more popular models. Some of the attribution models we have used in the past include:
- Markov model creation
- Last-click attribution
- First-click attribution
- Position-based attribution
- Linear models
Additional configuration
Beyond the specific Google Analytics features, we also look at other implementations to further enhance data accuracy. Ensuring end-to-end integration and data accuracy across all traffic sources is essential for forging a tracking strategy. Consistent naming convention from the onset is also as important as tracking itself.
Some of the areas we review include:
- UTM implementation on advertising platforms
- Facebook, Snap Ads, Pinterest, TikTok tracking review
- GTM custom variable implementation
- Custom metrics and dimensions configuration
- CRM and GA integration
- All external tool integration with GA
Get involved with a leading analytics agency
There is an art and science to online marketing which is why you need an analytics and data agency to manage it for you. We are experts in all aspects of analytics from measurement framework development, analytics implementation, attribution modelling, advanced segmentation, to data visualisation.
As a leading analytics and data agency, Metric Labs will work with you to maximise the value of your data so you can consistently make informed decisions.
Client testimonials
“The Metric Labs team have been professional and responsive.
We’ve seen increased lead generation, and we can see where our leads are coming from.”
Rob Lynch
Couriers & Freight
“I have worked with Vincent from Metric Labs for over 5 years now.
Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.
The team at Metric Labs is also diligent, responsive and really pleasant to work with"
Martin Lazarevic
National Crime Check
“It comes down to integrity and the ability to deliver that would define the Metric Labs team.
In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.
If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”
Lauren Earl
Manning Cartell
“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.
They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.
The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”
Stephanie Lay
Good Capital Group
Frequently asked questions
An analytics agency helps companies make decisions from their data. The first thing an analytics agency does is verify the quality of your data. We would look at all current data acquisition tool and set up and once we verify data quality then we can proceed with analysis.
Most companies have specific questions that need to they need answered by their data. As a data agency these questions are what we aim to answer.
The costs for hiring a data agency are quite varied. Most of the work is done on a project basis and—depending on the size and complexity of the project—the price would differ. Most data projects start around the $5k mark and can go up as high as $100k.
The number of questions that can be answered by data is enormous! As long have you have accurate and relevant data combined with the right analytical skills, you can find answers to all your questions.
Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9134 3889
