Google Analytics 4 Metrics

PWAU / DAU

Definition: The percentage of active users who have made a purchase in the previous week is displayed as Paying Weekly Active Users (PWAU) / Daily Active Users (DAU).

How it’s calculated: Send the buy event to populate this metric.

 

Related Metrics

Items added to cart
Entrances
Active users
Lifetime engagement duration
Average daily revenue
Total revenue

Google Analytics 4 Metrics PWAU / DAU

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