Google Analytics 4 Metrics

Predicted revenue

Definition: The anticipated revenue from each purchase key event made by a user who has been active over the past 28 days over the course of the next 28 days.

How it’s calculated: See Predictive metrics for information on how to fill this metric.

Related Metrics

Google Ads cost per click
31–90-day repeat purchasers
Exits
Ad revenue
Total users
Items added to cart

Google Analytics 4 Metrics Predicted revenue

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