Google Analytics 4 Metrics

Lifetime ad revenue

Definition: the amount of money you make from advertisements once a user visits your website or app for the first time.

How it’s calculated: The ad_impression event automatically fills this metric. AdMob and Firebase can be linked to gather more data.

 

Related Metrics

Views
Engagement rate
Lifetime engaged sessions
Google Ads impressions
Events per session
1-day repeat purchasers

Google Analytics 4 Metrics Lifetime ad revenue

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