Google Analytics 4 Metrics

Average purchase revenue

Definition: the mean revenue from purchases during the chosen period. 

How it’s calculated: Important: See Purchase revenue for information on how to fill this metric. For troubleshooting advice on missing revenue data for this metric, refer to Fix missing revenue data.

Related Metrics

31–90-day repeat purchasers
Average daily revenue
Min daily revenue
PWAU / DAU
Non-Google impressions
Engaged sessions per user

Google Analytics 4 Metrics Average purchase revenue

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