Vincent

An overview of free form exploration reports in GA4
Mar 7 2023 | by Vincent

Google Analytics 4 (GA4) has introduced a new type of report called Free Form Exploration. This report allows users to explore their data in a more flexible and customizable...
What is Google Ads Performance Max?
Feb 20 2023 | by Vincent

What is Google Ads Performance Max? Performance Max automates the targeting and delivery of your ad campaigns based on goals and assets you provide during setup. Google will complement...
Google Analytics 4 API tokens in data studio
Feb 14 2023 | by Vincent

What are Google Analytics 4 API Tokens? Google uses API tokens generated by Google Cloud Platform (GCP) to authenticate Google Analytics 4 requests, allowing users to query and retrieve...
The Google Analytics Ecosystem
Jan 31 2023 | by Vincent

Google Analytics 4 is a powerful tool for understanding and optimizing website and mobile app performance. One of the key features of the newest version is its ability to...
Goodbye 2022
Jan 13 2023 | by Vincent

“It’s been a great year filled with constant change and opportunity. I am excited about the new team we have built with new members including Luci, Justin and Wayne....
What is the Privacy Sandbox?
Jan 13 2023 | by Vincent

Google is under pressure on many fronts to find a third-party cookie alternative. Users are demanding more privacy. Legislators are constantly revising laws to protect privacy. Alphabet shareholders expect Google...
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