Google Analytics Dimensions

Acquisition Channel

Acquisition Channel is a Dimension in Google Analytics under the Lifetime Value and Cohorts section

Acquisition Channel Definition: Traffic channel through which users were acquired. It is extracted from users’ first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition.

 

Related Metrics

DV360 Exchange ID (CM Model)
Ad Distribution Network
Landing Screen
SA360 Keyword
CM Creative ID (GA Model)
Campaign Code

Web Analytics & Insights Google Analytics Dimensions Acquisition Channel

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