Google Analytics Dimensions

Acquisition Channel

Acquisition Channel is a Dimension in Google Analytics under the Lifetime Value and Cohorts section

Acquisition Channel Definition: Traffic channel through which users were acquired. It is extracted from users’ first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition.

 

Related Metrics

DV360 Line Item ID (CM Model)
Exit Page
CM Creative (GA Model)
Internal Promotion ID
Product Category (Enhanced Ecommerce)
Site Search Category

Web Analytics & Insights Google Analytics Dimensions Acquisition Channel

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