Universal Analytics Dimensions

Acquisition Channel

Acquisition Channel is a Dimension in Google Analytics under the Lifetime Value and Cohorts section

Acquisition Channel Definition: Traffic channel through which users were acquired. It is extracted from users’ first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition.

 

Related Metrics

Event Label
GAM Line Item Name
Mobile Device Marketing Name
Goal Previous Step – 3
Country
User Bucket

Web Analytics & Insights Universal Analytics Dimensions Acquisition Channel

Metric Categories:

Back to Metric Glossary

Recent Blogs

Google Analytics 4 Segments: A Beginner’s Guide
Dec 13 2024 | by Luci

Google Analytics 4 (GA4) has revolutionised the way businesses interpret user data, and if you’re not using segments yet, you’re leaving invaluable insights on the table. Segments are not...
The latest updates on Google ads brand match lists
Dec 9 2024 | by Jack

Over recent years, Google Ads has introduced numerous updates that have reshaped the way keywords and search queries are handled on the platform. From the controversial introduction (and subsequent...
How to Find Broken Links with Google Analytics 4
Dec 4 2024 | by Luci

Identifying broken links on your website is crucial for maintaining a positive user experience and optimising SEO performance. While Google Analytics 4 (GA4) doesn’t directly highlight broken links, it...