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Google Analytics Dimensions

Acquisition Channel

Acquisition Channel is a Dimension in Google Analytics under the Lifetime Value and Cohorts section

Acquisition Channel Definition: Traffic channel through which users were acquired. It is extracted from users’ first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition.

 

Related Metrics

SA360 Campaign
Goal Completion Location
SA360 Advertiser
Event Action
Search Query
DV360 Creative ID (GA Model)

Web Analytics & Insights Google Analytics Dimensions Acquisition Channel

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