Google Analytics 4 Metrics

Google Ads cost per click

Definition: The average cost per click for your Google Ads campaign.

How it’s calculated: This dimension is automatically filled in when you connect Google Ads and Analytics.

Related Metrics

Churn probability
First-time purchaser key event (FTP key event)
Events per session
90-day paid active users
Bounce rate
Organic Google search impressions

Google Analytics 4 Metrics Google Ads cost per click

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