Vincent

What is the future of cookies or is it the end?
Jan 13 2023 | by Vincent

What is a Cookie? A cookie is a tracking file sent to your browser from the websites you visit. This file lets website owners track visitors’ browsing habits, for...
The reason behind slow adoption from server to server
Nov 29 2022 | by Vincent

What is Client-Side Tracking? Before we define server-side tracking (server-to-server tracking), it’s important to understand client-side tracking. Client-side tracking is the traditional way of collecting and analysing user data....
What is first party data and how to acquire it?
Nov 10 2022 | by Vincent

What is First-Party Data? First-party data is data you collect across your company’s many touchpoints, including customers, followers, subscribers, website visitors, webinar/event attendees, etc. This first-party data is valuable...
What is Power BI and data studio? How does it help with data visualisation?
Oct 21 2022 | by Vincent

What is Data Visualisation? Data visualisation is a core component of business intelligence and data-driven decision-making. These visualisations present raw data through graphs, maps, charts, and other graphics, making...
Why is data ownership important?
Oct 10 2022 | by Vincent

At the beginning of 2022, Google announced it would sunset Universal Analytics on 1 July 2023. “On July 1, 2023, standard Universal Analytics properties will stop processing new hits....
What is happening to privacy on the internet?
Sep 23 2022 | by Vincent

With the launch of the iPhone 13 in 2021 came iOS 14 and Apple’s new user privacy features. These features impact advertising, particularly Facebook Ads, so it’s essential to...
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