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Vincent

Google Analytics 4 Reporting Surfaces: A Complete Overview
Jul 16 2024 | by Vincent

Effective data analysis is critical to achieving business success. GA4 reporting surfaces provide the necessary tools to collect, analyse, and visualise data. These surfaces help companies understand user behaviour...

The Impact of Poor Data Governance on Business Performance
Jun 11 2024 | by Vincent

Effective data governance frameworks help organisations manage data by ensuring accuracy, consistency, and protection. Businesses can enhance their data quality and support strategic decision-making by implementing clear policies and...

Content Groups in GA4: Beginner’s Guide
May 22 2024 | by Vincent

Google Analytics 4 (GA4) content groups is a powerful feature that helps you visualise and understand how users interact with your website’s content. By categorising similar pages, content groups...

The AI Advantage: How Google Analytics 4 Enhances Marketing Data Interpretation
Apr 23 2024 | by Vincent

Uncover the secrets of leveraging GA4’s predictive metrics for a competitive edge. Discover how embracing GA4’s Analytics Intelligence harnesses AI and machine learning capabilities to elevate your marketing strategy,...

Data Lake vs. Data Warehouse: which one to use?
Mar 13 2024 | by Vincent

In today’s digital era, data has become the cornerstone of businesses, steering decision-making and innovation. With the exponential growth of information, concepts like Big Data have surfaced, necessitating efficient...

Why you need to preserve your Google Analytics (UA) Historical Data?
Mar 6 2024 | by Vincent

Google Analytics has evolved from Universal Analytics (UA) to Google Analytics 4 (GA4). This major shift has required critical action from business owners worldwide to implement the necessary changes—and...

Our quarterly Google Analytics 4 foundations workshop is back – reserve your spot!

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