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Vincent

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...

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How to Diagnose Facebook Audience Fatigue
Sep 28 2020 | by Vincent

Recently, we’ve been getting a lot of questions about audience fatigue recognition in Facebook and how to identify it, so we thought we should write a blog about it....

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DCM Click Trackers in Adwords
Aug 19 2020 | by Vincent

This blog details a workaround for using Google Campaign Manager (CM) (formerly DoubleClick Campaign Manager) click tracking in Google Ads (formerly Adwords) as opposed to using DoubleClick search. As...

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Automated Targeting in Remarketing Campaigns
Feb 26 2020 | by Vincent

If you have been running remarketing display ads over the last year, you might have noticed that impressions and clicks have significantly increased. We noticed this with one of...

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Improve your shopping ads with supplemental feeds and rules
Oct 16 2019 | by Vincent

Google’s shopping feed management can get a little frustrating at times. Issues can include multiple errors on feed download, product names not containing required keywords, products not structured in...

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How to build audiences using Facebook Analytics
Aug 13 2019 | by Vincent

Facebook launched it’s Analytics product this year, and we haven’t seen much written about it in the Australian market. We think it’s an amazing tool, so I write this...