What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Vincent

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Data Lake vs. Data Warehouse: which one to use?
Mar 13 2024 | by Vincent

In today’s digital era, data has become the cornerstone of businesses, steering decision-making and innovation. With the exponential growth of information, concepts like Big Data have surfaced, necessitating efficient...

Why you need to preserve your Google Analytics (UA) Historical Data?
Mar 6 2024 | by Vincent

Google Analytics has evolved from Universal Analytics (UA) to Google Analytics 4 (GA4). This major shift has required critical action from business owners worldwide to implement the necessary changes—and...

Funnel.io x Metric Labs: Why Your Data Differs Inside and Outside GA4
Feb 28 2024 | by Vincent

As digital marketers, we’re all familiar with Google Analytics 4 (GA4). Yet, frustrations linger, especially when it comes to data discrepancies and mismatches. In collaboration with Funnel.io and Metric...

Building a Solid Data Foundation
Feb 5 2024 | by Vincent

At the heart of every data-savvy organisation lies a solid data foundation. Navigating the complexities of data management in the modern business environment is challenging but essential. This article...

Google Analytics 4 for Mobile Apps: Tracking and Analysing App Performance
Jan 10 2024 | by Vincent

In the dynamic and highly competitive world of mobile app development, understanding user interactions and app performance through data analytics provides a strategic advantage while enhancing customer experience. Google...

Reminder: Google UA Historical Data to be Deleted in July 2024