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What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...
How Does Reporting Work in Google Analytics 4? Google Analytics 4 (GA4) reporting uses a new event-based data model that is more flexible and adaptable to the changing needs...
As global data regulations tighten and consumer awareness of data rights grows, companies must be proactive toward privacy or face stiff penalties and reputation damage. Google Analytics 4 can...
As a marketer, staying ahead of your customers’ needs and delivering what they want before they even realise it is the ultimate goal. Predictive metrics, a new feature in...
Why is Data Visualisation Important? Data visualisation plays a crucial role in today’s data-driven world as it acts as a bridge between raw data and human comprehension. By presenting...
With the ongoing shift toward Google Analytics 4 across the internet, Google’s BigQuery has also started to step into the spotlight. But unless you are a data engineer or...
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