Visualise your data and discover new opportunities with an experienced data analytics agency.
With the continuous increase in the quantity of data we generate and consume, there is a corresponding rise in the necessity to comprehend and take action based on that data. When created efficiently, data-powered dashboards offer immediate access to your essential performance indicators, displayed in a comprehensible layout.
At Metric Labs, we understand that large sets of data can be overwhelming, which is why we specialise in data visualisation, providing easily digestible snapshots of the information you need to comprehend.
Let us help you create your data dashboards and identify new opportunities!
Discover how we can enhance your business performance through data visualisation.
Data visualisation
benefits
Track and analyse your KPIs and metrics.
KPIs and metrics are essential to measuring progress towards your organisation's goals and objectives. Data dashboards make it easy to monitor these targets in real-time and identify areas that need improvement. By tracking KPIs and metrics in a dashboard, you can quickly identify trends, patterns, and correlations that may not be immediately apparent from the raw data. This allows you to make informed decisions based on accurate data and take corrective actions when necessary.
Make faster decisions
The best data dashboards offer real-time analytics, allowing you to analyse and respond to real-time information about your products, customers, and applications as it is generated. This enables you to make faster decisions and respond quickly to changing market conditions and customer needs.
Make better forecasts
Advanced data dashboard tools allow you to embed predictive analytics right within your dashboards. These AI-powered dashboards help you make predictions about future outcomes based on historical and current data. These predictions help you create more accurate forecasts, mitigate risk, improve efficiency, and identify opportunities. By using predictive analytics, you can make more informed decisions and stay ahead of the competition.
Turn big data into big value
Visualising data from a wide range of sources across your organisation in charts, graphs, and maps on data dashboards helps you and other stakeholders understand and engage with your data. This, in turn, helps you gain insights that improve your business decisions. By consolidating all of your data into a single dashboard, you can get a comprehensive view of your organisation and make more informed decisions.
Client testimonials
“I have worked with Vincent from Metric Labs for over 5 years now.
Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.
The team at Metric Labs is also diligent, responsive and really pleasant to work with"
Martin Lazarevic
National Crime Check
“It comes down to integrity and the ability to deliver that would define the Metric Labs team.
In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.
If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”
Lauren Earl
Manning Cartell
“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.
They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.
The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”
Stephanie Lay
Good Capital Group
Dashboard Examples
Happy Clients
Case Studies
Tropeaka
Tropeaka is a successful Shopify Plus eCommerce store providing access to powerful superfoods that help achieve a state of optimum health and wellbeing.
The brand attracts a global customer base with a major presence in Australia, US and the UK.
Challenge
To help with continued growth and improved data-led decision making, the team at Tropeaka approached Metric Labs. The main challenge for Tropeaka was to improve data quality, enhance quick decision making via data visualisation and better understand cross channel ROI between their marketing platforms. Tropeaka advertises extensively across major ad networks and it was important for them to understand how each channel contributes to the conversion journey.
Solutions
- Data accuracy audit and implementation strategy development
- Audit of all conversion events across ad networks
- Audit of cross-domain tracking
- GA tracking audit
- Migration of Enhanced eCommerce tracking from Shopify Plus to Google Tag Manager
- Data visualisation and reporting
Australian Property Institute
The Australian Property Institute (API) is the leading professional membership organisation for property professionals who develop and support members to advise the community and business.
Challenge
Tracking user journeys / sessions across multiple platforms and authentication walls
Ecommerce tracking across non-linear funnel across multiple platforms
Fix cross-platform attribution issues
Solutions
- Attribution portal memberships to LMS event purchases throughout the app
- Cross domain/ Cross portal
- Flow of data across all platforms
- Data visualisation and reporting
Brick.me
Brick Me is a fun and easy to use interactive website that allows users to upload their photos and turn them into brick mosaics.
Challenge
Map out custom events to track user journeys through app
Implement custom events and tracking in a React app
Fix Attribution in GA due shopify url rather than domain
Solutions
- Identify key steps in the user journey throughout the app
- Implement data layer and populate with event data
- Setup tag schema within Google Tag Manager
Frequently asked questions
Generally, we recommend using Google Tag Manager to manage your marketing tags and tracking. It helps make tracking setups easy and allows for quick changes to be made. With Google Tag Manager, you can send data and conversions to other services like Google Analytics or Google Ads.
Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.
A data dashboard is an interactive tool that allows you to track, analyze, and display KPIs and metrics. Modern dashboards enable you to combine real-time data from multiple sources and provide AI-assisted data preparation, chart creation, and analysis. In this way, data dashboards turn raw data from across your organisation into data-driven insights that improve a specific process, a department, or your entire business.
Formerly known as Google Data Studio, Looker Studio is a cloud-based tool for visualising data from multiple sources (23 from Google and 660+ from Partners).
Microsoft Power BI (Business Intelligence) is data visualisation software with advanced capabilities, including data preparation, data discovery, and interactive dashboards.
Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .