Overcome GA4 API quotas in Looker Studio and visualise GA4 Data with BigQuery

Frustrated by GA4’s API quotas in Looker Studio? 

Get in touch with us to find out how we can help you overcome GA4’s API restrictions using BigQuery.

BigQuery is Google Cloud’s data warehousing service, integrating with Google Analytics 4 to give businesses more control and flexibility with the data they are collecting.

At Metric Labs, we possess expertise in Google Analytics 4 and comprehend its data model at a fundamental level, enabling us to explore, query, and gain insights from BigQuery. We can provide you with comprehensive reports and visualisations that draw deeper insights, utilising the data that is unique to your business.

Let's help you overcome GA4's reporting API quotas by utilising BigQuery. Get in touch with us today to learn how we can help.

Data Analytics

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Measurement Framework Development

Data works best when it is aligned with business goals, which is what our measurement framework helps to achieve.

We define:
  • Business goals
  • Map the customer journey
  • KPI determination
  • Identify channels and devices
  • Segment existing customers
  • Identify data sources
  • Implement tracking
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Google Analytics implementation or audit

Our Google Analytics implementation will enhance your data integrity, allowing you to surface the right insights when needed and accelerate your business growth.

We address the following:
  • Google Tag Manager set up
  • Google Analytics Tag implementation
  • Goal (conversion) tracking
  • Event tracking
  • Internal search set up
  • Third party tools integration
  • Multiple view set up
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Google Analytics 4 Export

As Google Analytics 4 experts, Metric Labs understands GA4 and it’s data model on a fundamental level, allowing us to navigate, query and extract insights from BigQuery for reports and visualisations to give you deeper insights that only your data can provide.

We implement:
  • Setup, configuration and maintenance of Google Analytics' data export into BigQuery
  •  BigQuery as a data source to power your analytics reports and visualisations
  • Custom queries to leverage the unique measurement scheme of your website for bespoke insights specific to your business
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Data visualisation & reporting

Often people find large sets of data confronting, which is why we have developed an expertise in data visualisation, creating digestible snapshots of the information you need to understand.

Solutions include:
  • Real time dashboard creation
  • Automated reports
  • Power BI
  • Google Data Studio
  • Supermetrics and Google Sheets

Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Dashboard Examples

About Us

Metric Labs is a multidisciplinary team who use mathematics, statistics and technology to deliver value to our clients.

Whether it’s a local startup or large multinational, our team has delivered growth for clients in a variety of industries using paid search, social media marketing , SEO and data analytics consulting.

We love experimenting with data and testing unconventional strategies to uncover new ways of reaching audiences, whether that’s targeting interests or adjusting advertising based on the weather to reach the right people at the right time.

Our experience spans all major digital channels, including paid and organic search, social, chatbot marketing, display and video advertising and a variety of automation platforms.

Happy Clients


Case Studies

Frequently asked questions

What kind of tracking set up should we have?

Generally, we suggest using Google Tag Manager to manage your marketing tags and tracking. It helps to make tracking setups easy and allows for quick changes to be made. From Google Tag Manager, we can send data and conversions to other services like Google Analytics or Google Ads.

What is BigQuery?

Big Query is Google Cloud’s data warehousing solution. It is a fully managed enterprise service that helps you manage and analyze your data. Designed to handle and query petabytes of data, which is 1000 terabytes or a 1,000,000 gigabytes, it can handle data from small companies to massive corporations with ease.

How does BigQuery work?

BigQuery is a distributed database system that uses an SQL-like language, so if you know how to write SQL, using BigQuery will come easy to you. BigQuery does come with a cost for storing data and querying data, but unless you’re working with petabytes worth of data regularly, the costs for using BigQuery should be minimal.

How do we collect the data?

The data will be collected through Google Analytics 4 , the data will then be exported to BigQuery. This  means that you can take ownership of the data that is being collected.

Where will the data be stored?

The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.

How do I get started with data analytics?

Getting started is simple. Just email us at hello@metriclabs.com.au or call us on 02 9160 0711 .


Reminder: Google UA Historical Data to be Deleted in July 2024