Services

YouTube Advertising Agency

Stay on top of your video marketing game. Partner with a clever YouTube advertising agency in Sydney.

A clever YouTube Ad agency

Metric Labs is a the clever video advertising agency based in Sydney that can help you gain an edge over your competitors. We are a data-driven digital marketing agency that relies on the latest strategies and tools to help you deliver your top YouTube advertising game.

We cater to companies in Sydney, Melbourne, and Brisbane, helping them get the best possible ROI from their video marketing campaigns—mainly YouTube marketing. We use a combination of statistics, maths, exceptional business acumen, and technology to deliver results that matter.

YouTube features we like

With 2 million active users monthly, YouTube is the most popular video advertising platform. And video is the king of digital content. Creating stunning video ads and constructing effective marketing strategies around it is an art. Creative and high quality ads containing rich video content coupled with the right strategy can make your brand stand out. Partner with Metric Labs to help you create your YouTube video marketing A game.

Some of the top level features of this video marketing platform we capitalise on include:

Reach, around 2 million monthly users
High rate of engagement
YouTube video ads boost SEO
Scope of targeting: topic, categorisation, keyword
Re-marketing video campaigns
Customisation for ads to meet goals
Cost effectiveness
Measuring results with YouTube Analytics
Ad variety: true view, pre-roll, bumper
Choice of networks

Outside of the top level features, we are also learning and trying out some exciting new features like instant review, augmented reality (‘try on’) advertising, and masthead ads.

YouTube campaign structure

Campaign structure

Consistent nomenclature
Topic & goal separation
YouTube search/ YouTube video separation (including display network settings)
Performance separation (after performance section audit)
Combined budgets (if necessary)
Daily budgets’ consistency

Ad group structure

Ad group naming by type: in-stream, in-display, or re-marketing
Location targeting
Keyword targeting: in-display ads
Audiences & ad targeting
Bidding effectiveness with maximum CPV, target CPV, and CPM

Video ads

Creative

Our YouTube advertising strategies

As a smart Paid Search advertising agency, we’ve discovered that a robust campaign structure is the key to paid advertising success. We make sure that we have a strong campaign structure at the very start. Here are some strategies we know that work:

We are a data-driven digital marketing agency and use the power of data to drill down on metrics to analyse and build the best custom strategy
We use audience targeting and re-marketing lists to drive results that matter
We use a thorough competitor analysis to give you an edge
Maximum CPV or target CPM, we direct the right bid strategy
We use budget optimisation to get the maximum ROAS
We set up conversion tracking for your YouTube ads for accurate results
We use YouTube Analytics to constantly measure results and ensure you are meeting your brand goals.

Pair up with a Youtube Ad agency that cares

We love what we do. We are a team of passionate digital marketers who constantly strive to deliver excellence. As a digital marketing agency, we understand and care for your brand as much as you. The combination of our data-driven minds and state of the art tools & technology have delivered results and client satisfaction. We are a zealous bunch of people you can rely on!

Marketing is a skill that gets better with experience. Metric Labs has the experience of delivering successful marketing campaigns for some of the top-bracket brands and businesses in Australia. We are also a Google partner and a Google Adwords Agency. As an award-winning digital marketing agency, we guarantee you quality. The content-rich and engagement-heavy world of YouTube video marketing is our play arena. We can help you optimise this video platform to its fullest potential to drive your brand marketing efforts to success.

Pair up with us and use our marketing services and highly skilled digital marketing minds to drive your brand’s YouTube marketing efforts to success.

Related services

Client testimonials

“The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from.”

Rob Lynch

Couriers & Freight

“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check

“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell

“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

How much does it cost to advertise on YouTube?

There is no minimum spend for advertising on YouTube. You pay per video ad view or engagement. YouTube video ads can cost anywhere from $0.10 to $0.30 per view. For example, if your advertisement had a $0.10 video view, you would pay $1,000 for every 10,000 people who watch your video ads.

What are the different types of YouTube ads?

There are mainly 3 different types.

True View

If you’ve selected True View ads to form the basis of your YouTube video advertising campaign, your videos will be shown to users before they view a normal video. You’ll be charged per view for these ads and there’s no upper time limit. There are also four types of True View ads, but the most popular are:

In-search ads—these appear in YouTube search results when the viewer’s search is related to the advertisement’s keywords. Sponsors pay for ads that are watched by a viewer.
In-display ads—these are legacy formats that appear in YouTube’s promoted video ads overlay, in video suggestions, related videos, and in Google’s click-to-play format. They are opt-in video ads.

Pre-Roll

This type of YouTube video advertisement is shown before a video, and runs about 30 seconds. They’re charged per click, meaning you only pay for the total number of clicks generated, rather than the number of video views.

Bumper ads

Bumper ads are a 6 second, non-skippable clip before a regular video.

Are YouTube ads worth it?

We would definitely say yes. Video is the present and future of content. With no minimum spend on this platform and the fact that anything below a 30 second view or a full view is free, these are awesome to optimise on.

How do I put an ad on YouTube?

Advertising on YouTube is similar to running any other PPC campaign. The only difference is that you only pay when someone engages with your video advertisement (like clicking on a CTA) or views it. YouTube runs its ads though Google Ads. First you upload your video on your brand’s YouTube channel, create a new campaign on Google Ads, choose all targeting configuration (including your target audience) and networks to display your video ads, and you are good to go!

What is a YouTube display ad?

YouTube display advertising allows businesses to get results with paid visual placements next to YouTube’s videos.

How to start with YouTube Advertising?

Simple—get in touch!

Email us at hello@metriclabs.com.au or call us on 02 9134 3889. Your journey to creating amazing YouTube marketing strategies starts here.