YouTube Advertising Agency
Stay on top of your video marketing game. Partner with a clever YouTube advertising agency in Sydney.
A clever YouTube Ad agency
Metric Labs is a the clever video advertising agency based in Sydney that can help you gain an edge over your competitors. We are a data-driven digital marketing agency that relies on the latest strategies and tools to help you deliver your top YouTube advertising game.
We cater to companies in Sydney, Melbourne, and Brisbane, helping them get the best possible ROI from their video marketing campaigns—mainly YouTube marketing. We use a combination of statistics, maths, exceptional business acumen, and technology to deliver results that matter.
YouTube features we like
YouTube campaign structure
Ad group structure
Our YouTube advertising strategies
Pair up with a Youtube Ad agency that cares
We love what we do. We are a team of passionate digital marketers who constantly strive to deliver excellence. As a digital marketing agency, we understand and care for your brand as much as you. The combination of our data-driven minds and state of the art tools & technology have delivered results and client satisfaction. We are a zealous bunch of people you can rely on!
Marketing is a skill that gets better with experience. Metric Labs has the experience of delivering successful marketing campaigns for some of the top-bracket brands and businesses in Australia. We are also a Google partner and a Google Adwords Agency. As an award-winning digital marketing agency, we guarantee you quality. The content-rich and engagement-heavy world of YouTube video marketing is our play arena. We can help you optimise this video platform to its fullest potential to drive your brand marketing efforts to success.
Pair up with us and use our marketing services and highly skilled digital marketing minds to drive your brand’s YouTube marketing efforts to success.
“The Metric Labs team have been professional and responsive.
We’ve seen increased lead generation, and we can see where our leads are coming from.”
Couriers & Freight
“I have worked with Vincent from Metric Labs for over 5 years now.
Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.
The team at Metric Labs is also diligent, responsive and really pleasant to work with"
National Crime Check
“It comes down to integrity and the ability to deliver that would define the Metric Labs team.
In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.
If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”
“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.
They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.
The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”
Good Capital Group
Frequently asked questions
There is no minimum spend for advertising on YouTube. You pay per video ad view or engagement. YouTube video ads can cost anywhere from $0.10 to $0.30 per view. For example, if your advertisement had a $0.10 video view, you would pay $1,000 for every 10,000 people who watch your video ads.
There are mainly 3 different types.
If you’ve selected True View ads to form the basis of your YouTube video advertising campaign, your videos will be shown to users before they view a normal video. You’ll be charged per view for these ads and there’s no upper time limit. There are also four types of True View ads, but the most popular are:
- In-search ads—these appear in YouTube search results when the viewer’s search is related to the advertisement’s keywords. Sponsors pay for ads that are watched by a viewer.
- In-display ads—these are legacy formats that appear in YouTube's promoted video ads overlay, in video suggestions, related videos, and in Google’s click-to-play format. They are opt-in video ads.
This type of YouTube video advertisement is shown before a video, and runs about 30 seconds. They’re charged per click, meaning you only pay for the total number of clicks generated, rather than the number of video views.
Bumper ads are a 6 second, non-skippable clip before a regular video.
We would definitely say yes. Video is the present and future of content. With no minimum spend on this platform and the fact that anything below a 30 second view or a full view is free, these are awesome to optimise on.
Advertising on YouTube is similar to running any other PPC campaign. The only difference is that you only pay when someone engages with your video advertisement (like clicking on a CTA) or views it. YouTube runs its ads though Google Ads. First you upload your video on your brand's YouTube channel, create a new campaign on Google Ads, choose all targeting configuration (including your target audience) and networks to display your video ads, and you are good to go!
YouTube display advertising allows businesses to get results with paid visual placements next to YouTube’s videos.