Enhanced Measurement is a new feature built into Google Analytics 4 (GA4) that conveniently sets up tracking for some regularly used events. Previously, in Universal Analytics, these events would require extra setup to measure, whether it be set up in Google Tag Manager or built into the site using gtag.js, and would sometimes be finicky to setup for non-technical users.
Enhanced Measurement automatically tracks the following events:
- Page Views
- Scrolls
- Outbound Clicks
- Site Search
- Video Engagement
- File Downloads
Many of these events would have been part of a basic setup within Google Tag Manager, so Enhanced Measurement helps to speed up tracking deployment. For basic websites, this may even be sufficient event tracking to negate the need for Google Tag Manager all together. As with all inherently technical things though, there are some caveats and maybe a little extra configuration required depending on your setup.
Below we’ll go over each of the events in detail: