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Back Up Your Universal Analytics (UA) Data & Seamlessly Merge GA4 Data

Let us help you store your Universal analytics data and seamlessly blend it with GA4 data for uninterrupted reporting. Our service includes both data storage and dashboarding allowing you to enjoy continued reporting without a glitch.

At Metric Labs, we specialize in solving problems like these. With our expertise in both Google Analytics 4 and Universal Analytics, we can serve as your trusted guide in the realm of data analytics. Let us assist you in navigating this transition and finding optimal solutions for your needs.

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Unlock the full potential of your data analytics capabilities with Metric Labs. Find out how we can help your business.

Additional Analytics Challenges We Solve

  • Unite Data From Multiple Sources
  • Minimize Churn
  • Enhanced decision-making
  • Optimized product and service offerings
  • Cost optimization
  • Enhanced marketing effectiveness
  • Power Experimentation
  • Increase Customer Value Through Personalization
  • Competitive advantage
  • Improved website and user experience
  • Real-time monitoring and proactive response
  • Measure ROI accurately

Technologies and tools

Universal Analytics VS Google Analytics 4

Measurement
Reporting
Automation

Universal Analytics

  • Session- Based data model
  • Limited cross- device and cross - platform reporting
  • Limited automation

Google Analytics 4

  • Flexible event based model
  • Full cross - device and cross - platform reporting
  • Machine learning throughout to improve and simplify insight discovery

Digital Analytics services

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Measurement Framework Development

Data works best when it is aligned with business goals, which is what our measurement framework helps to achieve.

We define:
  • Business goals
  • Map the customer journey
  • KPI determination
  • Identify channels and devices
  • Segment existing customers
  • Identify data sources
  • Implement tracking
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Google Tag Manager Services

Metric Labs has a deep expertise in deploying end-to-end Google Tag Manager for your business, we assist with Google Tag Manager set up, dataLayer design and configuration as well as tag, trigger and variable set up and management.

We implement:
  • Google Tag Manager set up
  • DataLayer Design and configuration
  • Custom variable creation
  • Tag configuration
  • Trigger development
  • Ongoing Management
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Google Analytics implementation or audit

Our Google Analytics implementation will enhance your data integrity, allowing you to surface the right insights when needed and accelerate your business growth.

We address the following:
  • Google Tag Manager set up
  • Google Analytics Tag implementation
  • Goal (conversion) tracking
  • Event tracking
  • Internal search set up
  • Third party tools integration
  • Multiple view set up
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Data visualisation & reporting

Often people find large sets of data confronting, which is why we have developed an expertise in data visualisation, creating digestible snapshots of the information you need to understand.

Solutions include:
  • Real time dashboard creation
  • Automated reports
  • Power BI
  • Google Data Studio
  • Supermetrics and Google Sheets

 

Client testimonials

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“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check

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“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell

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“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Happy Clients

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Case Studies

Australian Psychology Society (APS)

Australian Psychology Society are focused on community wellbeing and social justice, advocating to governments, stakeholders and the community about the role psychology can play to help improve lives.

Challenge

Measuring numerous events and custom dimensions within a single GA4 property

Tracking user journeys across multiple web properties

Managing multiple GTM containers across various properties with no data layer setup

Solutions

  • Applying a consistent event naming and tracking scheme following GA4 conventions
  • Usage of multiple custom dimensions to suit both standard and custom reports
  • Leveraging CSS/HTML elements and GTM to track individual events

MAAS (Powerhouse Museum)

MAAS is uniquely placed to show how technology, engineering, science and design impact Australia and the world. WIth venues including the Powerhouse Museum, Sydney Observatory and Museums Discovery Centre. 

Challenge

The current GA set up did not provide a single view of the customer across multiple web properties as different assets were measured across separate GA properties leading to lack of attribution

A myriad of complex conversion events across a legacy website that no single internal team could fully understand

Lack of unified reporting across all assets



Solutions

  • Conducted interviews across multiple teams to better understand everyone’s responsibility and knowledge of the existing web properties
  • Run multiple crawls and web property audits to further enhance our understanding of the properties complexity
  • Document all research, outline all uncovered assets and build a tracking plan based on MAAS’ tracking priorities
  • Implement all relevant conversion tracking under the same GTM container with cross domain tracking across all web properties
  • Build consolidated reporting allowing for cross domain attribution on both campaigns and hostnames

Mosaic Brands

Mosaic brands is the umbrella company that manages the following brands  Millers, Rockmans, Noni B, Rivers, Katies, Autograph, W. Lane, Crossroads and Beme. Collectively the brand manages over 1,100 stores nationally.

Challenge

GA4 migration across 12 brands with each brand having separate websites for Australia, New Zealand and United states

Users were purchasing across multiple domains leading to broken attribution across brands

Lack of centralised reporting across all brands. Management did not have a unified report to quickly glance at performance for the group

Solutions

  • Conducted extensive research to better understand data structures across all domains
  • Employed a GTM UA to GA4 translation template to convert UA parameter into GA4 parameters allowing for consistent parameter translation at scale
  • Configured Cross domain tracking across all different domains enabling accurate attribution for Mosaic Brands
  • Created an overview report for all brands as well as individual brand reports across the group
Contact Us

Frequently asked questions

Why do I need data analytics?

Data analytics has grown to become a core part of many modern businesses. It helps to identify trends and metrics that can be used to make actionable insights. Whether it is a better understanding of your customers or measuring your website and product performance, every business can benefit from unlocking the deeper insights in their data.

What is GA4?

Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.

Why is it important to implement GA4?

With Google sunsetting Universal Analytics in July 2023, Google Analytics 4 will be the only analytics platform offered by Google.

If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so. 

Who will own the data that is collected?

Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.

Where will the data be stored?

The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.

How do I get started with data analytics?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .

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