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Back Up Your Universal Analytics (UA) Data & Seamlessly Merge GA4 Data

Let us help you store your Universal analytics data and seamlessly blend it with GA4 data for uninterrupted reporting. Our service includes both data storage and dashboarding allowing you to enjoy continued reporting without interruption.

At Metric Labs, we specialise in solving problems like these. With our expertise in both Google Analytics 4 and Universal Analytics, we can serve as your trusted guide in the realm of data analytics. Let us help you navigate this shift and find the best solutions for your needs.

Unlock the full potential of your data analytics capabilities with Metric Labs. Find out how we can help your business.

Additional Analytics Challenges We Solve

Technologies and tools

Universal Analytics VS Google Analytics 4

Measurement
Reporting
Automation

Universal Analytics

Google Analytics 4

Digital Analytics services

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Measurement Framework Development

Data works best when it is aligned with business goals, which is what our measurement framework helps to achieve.

We define:
  • Business goals
  • Map the customer journey
  • KPI determination
  • Identify channels and devices
  • Segment existing customers
  • Identify data sources
  • Implement tracking
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Google Tag Manager Services

Metric Labs has a deep expertise in deploying end-to-end Google Tag Manager for your business, we assist with Google Tag Manager set up, dataLayer design and configuration as well as tag, trigger and variable set up and management.

We implement:
  • Google Tag Manager set up
  • DataLayer Design and configuration
  • Custom variable creation
  • Tag configuration
  • Trigger development
  • Ongoing Management
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Google Analytics implementation or audit

Our Google Analytics implementation will enhance your data integrity, allowing you to surface the right insights when needed and accelerate your business growth.

We address the following:
  • Google Tag Manager set up
  • Google Analytics Tag implementation
  • Goal (conversion) tracking
  • Event tracking
  • Internal search set up
  • Third party tools integration
  • Multiple view set up
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Data visualisation & reporting

Often people find large sets of data confronting, which is why we have developed an expertise in data visualisation, creating digestible snapshots of the information you need to understand.

Solutions include:
  • Real time dashboard creation
  • Automated reports
  • Power BI
  • Google Data Studio
  • Supermetrics and Google Sheets

 

Client testimonials

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“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check

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“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell

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“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Happy Clients

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Case Studies

Frequently asked questions

Why do I need data analytics?

Data analytics has grown to become a core part of many modern businesses. It helps to identify trends and metrics that can be used to make actionable insights. Whether it is a better understanding of your customers or measuring your website and product performance, every business can benefit from unlocking the deeper insights in their data.

What is GA4?

Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.

Why is it important to implement GA4?

With Google sunsetting Universal Analytics in July 2023, Google Analytics 4 will be the only analytics platform offered by Google.

If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so. 

Who will own the data that is collected?

Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.

Where will the data be stored?

The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.

How do I get started with data analytics?

Getting started is simple. Just email us at hello@metriclabs.com.au or call us on 02 9160 0711 .

Latest news

See what’s brewing in Metric Labs.

Reminder: Google UA Historical Data to be Deleted in July 2024

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