Attention: Google UA Historical Data Faces July 2024 Deadline

Data AnalyticsData Science

In the ever-changing field of digital analytics, staying current with cutting-edge tools is critical for businesses devoted to making informed decisions. If you’ve been using Google Analytics for a while, you’ve probably noticed the transition from Universal Analytics to the newer Google Analytics 4. This blog post will guide you through the migration timeline, highlighting key milestones and what to expect in the next months.

What’s Happened So Far:

March 2023- Automatic creation of GA4 properties.

If you haven’t manually moved your active traditional Universal Analytics property to a new Google Analytics 4 property and haven’t turned off automatic property generation, do not worry! Google has been proactive. They developed a Google Analytics 4 property on your behalf, which made the transfer easier. The new GA4 properties leverage current site tags whenever possible, reducing disturbances to your tracking system.

July 1, 2023 – Ending Standard Universal Analytics Processing:

Effective July 1, 2023, basic Universal Analytics properties will no longer process hits, including those in accounts with 360 properties. Some properties continued to process data for a short time as Google staged the closure of Universal Analytics. Importantly, you can continue to view your previously processed data in your Universal Analytics property until July 1, 2024.

What Happens Next?

Beginning the week of July 1, 2024, the final chapter of Universal Analytics will unfold:

Complete Universal Analytics Shutdown:

During this week, you will be unable to access any Universal Analytics attributes or the API, including read-only access. Furthermore, any data related with Universal Analytics will be permanently destroyed. Unlike the long process that led up to this point, the entire shutdown will occur quickly, within a week.
Friendly Reminder: Your info is valuable! To ensure a smooth transition and the retention of crucial insights, export your previously processed data before July 1, 2024. 

Transitions can be difficult, and Metric Labs understands this. Whether you need help with the migration process or are concerned about migrating your data from Universal Analytics, we’re here to help. Allow us to walk you through the process, saving your Universal Analytics data effortlessly and combining it with GA4 data to ensure continuous reporting. Our comprehensive service comprises both secure data storage and dashboarding, ensuring a smooth flow of reports. Don’t hesitate to get in touch with us today – take a proactive step towards a smoother transition.


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