Services

Social Media Marketing Agency

Partner with a data-led social media marketing agency in Sydney and see your ROAS soar

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A clever Social Media agency

We are a social media marketing agency with a difference. We help companies grow their revenue using data-proven social media marketing strategies. Our approach to social media marketing has allowed us to go beyond the creative and offer social media marketing strategies that move the needle.

Over the years, we have spent a significant amount of time understanding all the nuances of social media marketing. As a social media marketing agency we have looked at everything from Facebook Analytics, attribution, DPA, CBO, placement strategies, campaign type strategies, sales funnel optimisation, and everything else in between to make sure our clients are successful on social media.

Social media platforms we are experts in

Facebook
Instagram
LinkedIn
TikTok
Snapchat
Pinterest

Choosing the right social media platform for your brand or business should be led by audience research. With a plethora of social media platforms available, it’s easy to get confused about where to start. Effective social media management starts with understanding the features offered by each platform.

As a brand or business looking to get started with social media management, it’s best to use the more developed platforms like Facebook then start exploring the rest of the platforms. Facebook offers an extensive list of features and also includes Instagram. As a brand, you will most likely have your audience on one of these platforms.

Social media strategies across the marketing funnel

If you are reading this, you might already be  familiar with the marketing funnel. As part of our digital marketing strategy for social media, we create campaigns to align with the marketing funnel to ensure we are continuously leading potential customers towards a conversion. Depending on where the buyer is in the purchasing journey we would use different campaign types, audiences, and creative to ensure the highest possible chance for the customer to purchase. 

Below is a breakdown of some strategies we use at our digital marketing agency.

Brand awareness strategies

Using brand awareness and traffic objectives  deliver quality traffic to your business website. As part of social media advertising, we recommend your marketing strategy is hyper-focused on engagement metrics for this part of the funnel. 

If we were using a Facebook media strategy, we would look at the cost per engagement across each targeted audience. For traffic quality assessment, we would look at the cost per micro conversion e.g. cost per product view, or cost per add to cart in eCommerce. 

We find the best campaign types to use here are usually video views or traffic campaigns.

Consideration strategies

As an experienced social media marketer, it’s important to make sure you have a strategy that covers the whole marketing funnel for your business. We find most social media marketers tend to ignore the consideration phase but this is an important aspect of digital marketing. In order to use social media for marketing, you would use the consideration phase to address all your buyers’ objections. 

Potential customers in the consideration phase can be identified by the pages they have visited on your website or the content they have engaged within your socials e.g. your Facebook page or posts. In Facebook, you can build these audiences by using engagement and web visitor audiences segmented by specific pages based on how your business website is structured. 

The best content to serve these users would include additional benefits of using your product as opposed to competitors e.g. return policies, quality assurances, or quick delivery.

Purchase strategies

As a Sydney social media company, we have seen the power of an effective social media strategy firsthand. Purchase strategies vary from brand to brand depending on the type of business. A social media strategy may include dynamic product ad campaigns, or it may be conversion campaigns that push purchases. 

For e-commerce digital marketing, we find dynamic product ads to work best so we can build granular audiences based on user interactions with the website and serve these users the same products they saw on social. For a lead generation business, you can use conversion campaigns attached to laser-targeted audiences e.g. building an audience based on users who looked at a specific service or product page. 

To make social media advertising strategies on the purchase level more effective, it’s a good idea to add an offer as extra incentive for potential customers to convert. Use offers with caution as it’s easy to train your potential customers to expect an offer or discount and therefore exploit it.

Results-driven social media agency

Imagine a Sydney social media marketing agency that treats your social media marketing with the same precision as an analytics business project. We have a laser-sharp focus on data and use all our social media know-how to deliver exceptional returns for our clients’ businesses—day in, day out. Partner with us to experience a deep understanding of data and see a real difference in your business results.

We are an agency that is industry agnostic. We have sold a wide variety of products on social media from heavy machinery, real estate, fashion, printers and even police checks. It doesn’t matter what product you are looking to sell—if your audience is on social media, we will find them and get them to buy your product.

Get involved with a Social Media agency that cares

We are a social media marketing agency that cares. We have a vested interest in making our clients successful. We understand the only way we can stay with our clients for the long term is by providing consistent results daily. 

Partner with a social media agency that cares and see the difference. Reach out to Metric Labs today!

Client testimonials

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“The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from.”

Rob Lynch

Couriers & Freight

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“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check

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“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell

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“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

Social media marketing involves leveraging of social media platforms to engage with potential or existing customers in order to build your brand, increase sales, and drive website traffic. Successful social media campaigns involve a mix of content production, advertising and community engagement.

The first thing to consider before starting any social media marketing is defining your goals. What are you looking to get out of social media marketing? Is it increased sales, brand awareness or community engagement? Once you are aware of the goals then you need to think about how you will define success. What are the key metrics and KPIs that you need to meet in order to achieve your goal. From then on you can define a social media strategy that is centered around your goals and KPIS.

The simple answer here is ABSOLUTELY! Over the past few years we have seen social media platforms like Facebook and Instagram become powerhouses in driving sales for multiple companies. There has been a massive exodus from vanity metrics like ‘followers’ and ‘likes’ to sales and revenue. All you need is the right team and strategy and the sky is your limit!

The cost to hiring a social media agency depends on the level of experience of the agency and the value add they will create for your business. At Metric Labs, we have a team of mathematician, software developers and experienced marketers making us a very experienced and advanced agency. For this reason we have a minimum management fee of $1500 for any social media management work. In exchange we will deliver exceptional value and grow your business significantly. For more information on how we work simply email us on hello@metriclabs.com.au or call us on 02 9134 3889

Awards

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Social Media Marketing Awards 2019

Best Use of a Chatbot in Social Media Finalist

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AMI Awards 2019

Small Budget Marketing Finalist

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AC&E Awards 2019

Best Campaign using New Technology Finalist

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SEMrush Search Awards 2019

Best B2B Campaign Finalist

Clients

cyroclinics_logo
sterling_risq_logo
anytime_fitness_logo
belle_property_logo
jac_and_jack_logo
national_crime_check_logo
xtend_barre_logo
manning_cartel_logo
ustwo_logo
Coreserve_logo
couriers_and_freight_logo
Ricoh_logo

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