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OUR SERVICES
Digital marketing specialists
An integrated digital marketing offering
Welcome to Metric Labs, a leading marketing firm dedicated to helping businesses reach their full potential.
With over 5 years of experience in the Digital Marketing industry and a talented team of experts, we offer a wide range of marketing services, including Paid Search advertising, Paid Social media advertising, Search Engine Optimisation and Data Analytics . Our goal is to help our clients grow their brand, increase their online visibility, and drive measurable results.
We understand that every business is unique and that’s why we take a customized approach to every project we take on. From strategy to execution, we work closely with our clients to ensure their marketing goals are met.
Our approach is data-driven, results-focused, and always grounded in creativity. We believe in the power of effective marketing to transform businesses and we’re passionate about helping our clients succeed.
We invite you to learn more about our services and how we can help your business reach its full potential. Get in touch with us today to schedule a consultation.
Google Analytics
Understanding and utilizing your Google Analytics data to make informed decisions is critical for boosting your business’s performance. At Metric Labs, we support our clients in ensuring their tracking infrastructure gathers precise data and producing user-friendly reports that help them understand their current progress and strategize for the future.
Data Analytics
Understanding your analytics and being able to make strategic decisions based on that data is a key facet of improving your business performance. We help our clients ensure their tracking infrastructure is collecting the right data, and create clear reports that allow them to understand current results, and next steps.
Paid Search
Our experience across thousands of campaigns has taught us that marrying mathematics, data and frequent experimentation with unconventional strategies delivers the best results for our clients. We have developed unique and robust processes and use custom technology to produce world-class results for clients of all sizes.
Paid Social Media
Our unique combination of unconventional thinking and applied mathematical know-how allows us to create real cost-effective cut-through across social media. We match advanced audience creation strategies with the appropriate campaign type to deliver best-in-class performance. This approach ensures consistent results, despite regular changes in social platform algorithms and regulations.
Search Engine Optimisation ( SEO)
Our SEO techniques are the product of hard work and years of experience, and consistently return results above competitors. Our scientific approach coupled with rigorous testing means we work tirelessly to ensure our clients achieve the best organic results.
Case Studies
Tropeaka
Tropeaka is a successful Shopify Plus eCommerce store providing access to powerful superfoods that help achieve a state of optimum health and wellbeing.
The brand attracts a global customer base with a major presence in Australia, US and the UK.
Challenge
To help with continued growth and improved data-led decision making, the team at Tropeaka approached Metric Labs. The main challenge for Tropeaka was to improve data quality, enhance quick decision making via data visualisation and better understand cross channel ROI between their marketing platforms. Tropeaka advertises extensively across major ad networks and it was important for them to understand how each channel contributes to the conversion journey.
Solutions
- Data accuracy audit and implementation strategy development
- Audit of all conversion events across ad networks
- Audit of cross-domain tracking
- GA tracking audit
- Migration of Enhanced eCommerce tracking from Shopify Plus to Google Tag Manager
- Data visualisation and reporting
Australian Property Institute
The Australian Property Institute (API) is the leading professional membership organisation for property professionals who develop and support members to advise the community and business.
Challenge
Tracking user journeys / sessions across multiple platforms and authentication walls
Ecommerce tracking across non-linear funnel across multiple platforms
Fix cross-platform attribution issues
Solutions
- Attribution portal memberships to LMS event purchases throughout the app
- Cross domain/ Cross portal
- Flow of data across all platforms
- Data visualisation and reporting
Brick.me
Brick Me is a fun and easy to use interactive website that allows users to upload their photos and turn them into brick mosaics.
Challenge
Map out custom events to track user journeys through app
Implement custom events and tracking in a React app
Fix Attribution in GA due shopify url rather than domain
Solutions
- Identify key steps in the user journey throughout the app
- Implement data layer and populate with event data
- Setup tag schema within Google Tag Manager
GENESYS
Genesys is a global provider of call centre technology with over 11,000 customers in 100+ countries. Genesys powers 25 billion of the world’s best customer experiences each year.
Their call centre solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud.
Scope of Work
01.
SEO
02.
Google Ads
03.
Analytics & Reporting
Result
- 44% Improvement in cost per lead YoY
- 120% Lift in lead volume YoY
- 80% Improvement in lead quality
Interior Design Online
Interior design online is an official online education partner of Sydney Design School.
They offer access to their world-class accredited courses entirely online, so students can study at their own pace from anywhere in the world.
Scope of Work
01.
Linkedin Campaigns
02.
Analytics & Reporting
Result
- 200+ Clicks to learn ore within the first month
- 88% Lower CPC compared to industry venchmark
Sterling RISQ
Sterling is one of the primary global providers in the background check and identity services industry.Operating within the vital sectors such as large-scale organisations, hospitals, schools and infrastructure operations.
Sterling service offerings inform hiring decisions, personnel and business intelligence via advanced technological applications.
Scope of Work
01.
SEO
02.
Google Ads
03.
Analytics & Reporting
Result
- 41% Increase in new sitewide sessions YoY
- 36% Increase in organic sessions YoY
- 149% Increase in overall sitewide form submissions YoY