Services
Search engine optimisation
Measuring performance to build for the future.
SEO tools that we use
Measuring performance to build for the future.
Our SEO techniques are the product of hard work and years of experience, and consistently return results above competitors.
Our scientific approach coupled with rigorous testing means we work tirelessly to ensure our clients achieve the best organic results.
Whether creating an 80 page SEO audit, conducting an enterprise migration strategy or delivering high volume whitehat backlinks, we create detailed solutions to give you the best results.
Good SEO is built into websites from day one, and at Metric Labs we work with clients and their creative partners during the development phase to ensure they adhere to Google’s SEO guidelines.
We can assist in everything from Information Architecture (IA) development to onsite optimisation schema development and keyword mapping.
If you didn’t engage SEO specialists when developing your website then we can help you fix your low organic traffic issues after launch.
By performing extensive post launch audits to ensure your website meets Google’s guidelines, we can then offer strategies and implementation plans to grow your organic traffic.
Whitehat link building is the most effective way to create great, long-lasting SEO, and it is at the core of the Metric Labs offering.
Using a test and learn approach we create comprehensive and scalable link building campaigns to help grow your organic reach.
Our robust risk management frameworks including disavow lists, link quality monitoring tools and manual link auditing processes ensure your site is not exposed to toxic links and maintains a healthy .
The key to remaining competitive in search is surfacing great, relevant content that users will want to see.
At Metric Labs we conduct exhaustive competitive and industry content research to enable you to better surface information to customers.
We analyse your customer’s purchase journey to find any content gaps in your offering. Ultimately the right content strategy is one that delivers you more customers and conversions.
Optimising your SEO can be a complex task, which is why we offer comprehensive audits to our customers aimed at finding those areas of weakness in your website offering.
This allows us to then create the right strategies and provide task allocations to make your results even better.
After you have created a new website, it is important not to lose the organic traffic you were getting to the old one. A solid SEO migration strategy is vital.
Depending on the migration type, Metric Labs offers end to end consultation and strategy development.
We will benchmark traffic and old website settings, complete a comprehensive URL analysis across log files, sitemaps and analytics tools.
From this we then develop a custom strategy to address your redirects, GSC and all website internal features like image links, CDN settings, canonical tags etc., to make sure your new site outperforms the old one.
See what’s brewing in Metric Labs.
Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away...
With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads....
“It’s been a rollercoaster of a year but we have been very fortunate to have minimal impact from...
Utilising NLP platforms like Dialogflow to create conversational chatbots is a great way to provide your customers with...
Google Ads can be tricky sometimes, almost like Alice’s fall down the rabbit hole. Imagine having to manually...
Recently, we’ve been getting a lot of questions about audience fatigue recognition in Facebook and how to identify...
When it comes to building conversational chatbots, Dialogflow is one of the easiest to use platforms around. But...
Google has a funny way of making websites vie for the top spots on organic SERP listings. Every...
This blog details a workaround for using Google Campaign Manager (CM) (formerly DoubleClick Campaign Manager) click tracking in...
As we all were expecting, LinkedIn is the latest social media platform to add Stories to their platform....