Services

Search engine optimisation

Measuring performance to build for the future.

Our SEO techniques are the product of hard work and years of experience, and consistently return results above competitors.

Our scientific approach coupled with rigorous testing means we work tirelessly to ensure our clients achieve the best organic results.

Whether creating an 80 page SEO audit, conducting an enterprise migration strategy or delivering high volume whitehat backlinks, we create detailed solutions to give you the best results.

Solutions

Development project - pre-launch
Development project - post-launch
Ongoing SEO - link building
Ongoing SEO - content
SEO audits
SEO migration

Development project – pre-launch

Good SEO is built into websites from day one, and at Metric Labs we work with clients and their creative partners during the development phase to ensure they adhere to Google’s SEO guidelines.

We can assist in everything from Information Architecture (IA) development to onsite optimisation schema development and keyword mapping.

This includes:

Old site performance analysis (benchmarking)
Keyword research and mapping
IA development
Onsite content development guidelines
Landing page recommendations
Sitemap creation
Onpage schema development
Technical audit on staging website

Development project – post-launch

If you didn’t engage SEO specialists when developing your website then we can help you fix your low organic traffic issues after launch.

By performing extensive post launch audits to ensure your website meets Google’s guidelines, we can then offer strategies and implementation plans to grow your organic traffic.

Services include:

Technical audit checklist
URL mapping and diagnostics
Tracking framework development
Search console configuration
SEO best practice checklist

Ongoing SEO – link building

Whitehat link building is the most effective way to create great, long-lasting SEO, and it is at the core of the Metric Labs offering.

Using a test and learn approach we create comprehensive and scalable link building campaigns to help grow your organic reach.

Our robust risk management frameworks including disavow lists, link quality monitoring tools and manual link auditing processes ensure your site is not exposed to toxic links and maintains a healthy .

We deep dive on:

Link audit
Keyword research
Competitor backlink profile matching
Link source strategy
Outreach strategy
Reporting

Ongoing SEO – content development

The key to remaining competitive in search is surfacing great, relevant content that users will want to see.

At Metric Labs we conduct exhaustive competitive and industry content research to enable you to better surface information to customers.

We analyse your customer’s purchase journey to find any content gaps in your offering. Ultimately the right content strategy is one that delivers you more customers and conversions.

Solutions include:

Onsite content audit
Competitor content research
Industry content research
Content calendar development

Enterprise SEO audit

Optimising your SEO can be a complex task, which is why we offer comprehensive audits to our customers aimed at finding those areas of weakness in your website offering.

This allows us to then create the right strategies and provide task allocations to make your results even better.

We look at:

Content audit
Technical audit
Backlink audit
Indexing audit
Device performance
External link audit
Google penalty tests
Implementation strategy

SEO migration

After you have created a new website, it is important not to lose the organic traffic you were getting to the old one. A solid SEO migration strategy is vital.

Depending on the migration type, Metric Labs offers end to end consultation and strategy development.

We will benchmark traffic and old website settings, complete a comprehensive URL analysis across log files, sitemaps and analytics tools.

From this we then develop a custom strategy to address your redirects, GSC and all website internal features like image links, CDN settings, canonical tags etc., to make sure your new site outperforms the old one.