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Services

Search engine optimisation

Measuring performance to build for the future.

Our SEO techniques are the product of hard work and years of experience, and consistently return results above competitors.

Our scientific approach coupled with rigorous testing means we work tirelessly to ensure our clients achieve the best organic results.

Whether creating an 80 page SEO audit, conducting an enterprise migration strategy or delivering high volume whitehat backlinks, we create detailed solutions to give you the best results.

Solutions

  • SEO audits
  • SEO migration
  • Development project - pre-launch
  • Development project - post-launch

Search Engine Optimisation Solutions

paid search digital agency sydney

SEO audit

Optimising your SEO can be a complex task, which is why we offer comprehensive audits to our customers aimed at finding those areas of weakness in your website offering.

We look at:
  • Content audit
  • Technical audit
  • Backlink audit
  • Indexing audit
  • Device performance
  • External link audit
  • Google penalty tests
  • Implementation strategy
paid search digital agency sydney

SEO migration

After you have created a new website, it is important not to lose the organic traffic you were getting to the old one. A solid SEO migration strategy is vital.

Depending on the migration type, Metric Labs offers end to end consultation and strategy development.

We delve into:
  • Pre migration health check
  • Internal URL audit and changes
  • Google Search Console configuration
  • Redirects strategy
  • Migration performance monitoring
  • Ongoing consultation
paid search digital agency sydney

Development project – pre-launch

Good SEO is built into websites from day one, and at Metric Labs we work with clients and their creative partners during the development phase to ensure they adhere to Google’s SEO guidelines.

This includes:
  • Old site performance analysis (benchmarking)
  • Keyword research and mapping
  • IA development
  • Onsite content development guidelines
  • Landing page recommendations
  • Sitemap creation
  • Onpage schema development
  • Technical audit on staging website
paid search digital agency sydney

Development project – post-launch

If your website wasn't built with SEO specialists, we can fix your low organic traffic problems after launch.
By performing extensive post launch audits to ensure your website meets Google’s guidelines, we can then offer strategies and implementation plans to grow your organic traffic.

Services include:
  • Technical audit checklist
  • URL mapping and diagnostics
  • Tracking framework development
  • Search console configuration
  • SEO best practice checklist

SEO Migration

Are you looking for a new marketing agency to help you with your SEO needs? Look no further! At Metric Labs our team of experts has years of experience in helping businesses like yours achieve their online goals.

We understand that migrating from one SEO provider to another can be a challenging and time-consuming process. That’s why we have developed a comprehensive SEO migration strategy to ensure a seamless transition and minimal disruption to your online presence.

Bespoke SEO Migration Strategies We’ve Developed

  • Comprehensive SEO audit: We will analyze your current SEO efforts, identify areas of improvement, and provide recommendations to help you achieve your goals.
  • Keyword research and analysis: We will conduct extensive research to identify the most relevant and high-traffic keywords to target, ensuring maximum visibility and engagement.
  • Website structure optimization: Our team will optimize your website structure and ensure that it is search engine friendly, making it easier for search engines to understand your content and rank it accordingly.
  • Content optimization: Our experts will review and optimize your existing content, ensuring that it is up-to-date, relevant, and optimized for search engines.
  • Link building: We will conduct a thorough link building campaign to improve your website's authority, visibility, and search engine rankings.
  • Ongoing monitoring and reporting: Our team will monitor your website's performance, track key metrics, and provide regular reports to help you understand the impact of our efforts.

    Our goal is to provide you with a comprehensive and effective SEO migration solution that helps you achieve your online goals and grow your business. Contact us today to learn more about our SEO migration services and how we can help you succeed online.
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SEO Link Building

SEO link building is the process of acquiring high-quality and relevant backlinks to your website from other websites. Backlinks are an important factor in determining your website’s search engine rankings and visibility. By acquiring high-quality backlinks, you can improve your website’s search engine rankings, attract more visitors, and grow your online business.

At Metric Labs, we understand the importance of building a strong and authoritative backlink profile for your website. That’s why our team of experts specializes in providing high-quality and effective SEO link building services to help businesses like yours achieve their online goals.

Our SEO link building services are designed to help you acquire high-quality and relevant backlinks from other websites, which can help to improve your website’s search engine rankings, attract more visitors, and grow your online business.

Methods For Link Building

Link building can be achieved through various methods, including:
  • Content creation and promotion: By creating high-quality and shareable content, you can attract backlinks from other websites and blogs.
  • Guest posting: By contributing content to other websites, you can earn backlinks to your own website.
  • Directory submissions: Submitting your website to relevant directories and listings can help to increase your visibility and backlink profile.
  • Social media promotion: By promoting your content on social media, you can attract backlinks from social media users.
  • Outreach: Reaching out to relevant websites and bloggers in your niche and offering to contribute content or exchange links can help you earn valuable backlinks.

It is important to note that the quality and relevance of the backlinks is more important than the quantity. Search engines prefer high-quality, relevant, and authoritative backlinks over low-quality or spammy backlinks.

SEO link building is a complex and ongoing process that requires a well-thought-out strategy, research, and ongoing monitoring and improvement. To achieve the best results, it is often best to work with an experienced SEO link building agency. Contact us today to start on your link building and we will create detailed solutions tailored to your business and give you exceptional results.

 

Our SEO Link Building Process

  • Link audit and analysis: Our team will conduct a thorough audit of your current backlink profile, identify areas for improvement, and provide recommendations for a stronger backlink strategy.
  • Content creation and promotion: Our experts will create high-quality, relevant, and shareable content that is designed to attract backlinks from relevant and authoritative websites.
  • Guest posting and outreach: We will reach out to relevant websites and bloggers in your niche, offering to contribute content and earn valuable backlinks in the process.
  • Directory submissions: Our team will submit your website to relevant directories and listings, helping to increase your visibility and backlink profile.
  • Social media promotion: Our experts will leverage social media channels to promote your content and earn valuable backlinks from social media users.
  • Ongoing monitoring and reporting: Our team will monitor your backlink profile, track key metrics, and provide regular reports to help you understand the impact of our efforts.

Our goal is to provide you with a comprehensive and effective SEO link building solution that helps you achieve your online goals and grow your business. Contact us today to learn more about our SEO link building services and how we can help you succeed online.

Enquire here

SEO Technical Audit

Are you struggling to improve your website’s search engine rankings and visibility? Our team of experts at Metric Labs specializes in providing comprehensive SEO technical audits to help businesses like yours identify and resolve technical issues that may be holding you back from achieving your online goals.

An SEO technical audit is a comprehensive review of a website’s technical infrastructure to identify and resolve technical issues that may be impacting its search engine rankings and visibility. The goal of an SEO technical audit is to improve a website’s search engine optimization (SEO) and overall performance by identifying and fixing technical issues that may be holding the website back from ranking higher in search engine results.

Our SEO Technical Audit Services

  • Website crawl and analysis: A website crawl is performed using specialized tools to identify technical issues and provide recommendations for improvement.
  • On-page optimization: The audit will review key on-page elements, such as title tags, meta descriptions, header tags, and content, to ensure they are optimized for search engines and users.
  • Mobile optimization: With more and more users accessing the internet on mobile devices, it's important to ensure that your website is mobile-friendly. The audit will review your website's mobile experience and provide recommendations for improvement.
  • Page speed analysis: Page speed is a key factor in determining search engine rankings and user experience. The audit will measure your website's page speed and provide recommendations for optimization.
  • Structured data and schema markup: Structured data and schema markup help search engines understand the content on your website, which can improve your website's visibility in search engine results. The audit will review and implement structured data and schema markup as needed.
  • Site architecture and internal linking: The audit will review your website's site architecture and internal linking structure, ensuring it is optimized for search engines and users.
  • Ongoing monitoring and reporting: The audit should include ongoing monitoring and reporting to track the impact of the technical changes and improvements made to the website.

Conducting an SEO technical audit is an important step in improving a website’s search engine optimization and overall performance. As SEO experts in the industry we can help ensure that the audit is comprehensive and effective, and that the recommendations for improvement are implemented correctly. Get in touch with us and find out what we can do for your business.

Get in touch with us

Case Studies

A.H.Beard

A.H.Beard is a family-owned Australian company, with a proud 120-year history of producing amazing mattresses.

Five generations of the A.H. Beard family have been committed to continuous innovation to ensure that they remain leaders in our field.

Today, A.H. Beard employs a team of over 400 dedicated and highly skilled people to produce up to 10,000 mattresses each week, which are sold in Australia, New Zealand and around the world.

Scope of Work

01.

SEO

02.

Analytics & Reporting

Result

  • 54.1% Increase in new organic users from SEO 2020 vs 2019
  • 407% Increase in total retailer searches 2020 vs 2019
  • 236% Improvement in retailer search conversion rates 2020 v 2019.

Sterling RISQ

Sterling is one of the primary global providers in the background check and identity services industry.Operating within the vital sectors such as large-scale organisations, hospitals, schools and infrastructure operations. 

Sterling service offerings inform hiring decisions, personnel and business intelligence via advanced technological applications.

Scope of Work

01.

SEO

02.

Google Ads

03.

Analytics & Reporting

Result

  • 41% Increase in new sitewide sessions YoY
  • 36% Increase in organic sessions YoY
  • 149% Increase in overall sitewide form submissions YoY

GENESYS

Genesys is a global provider of call centre technology with over 11,000 customers in 100+ countries. Genesys powers 25 billion of the world’s best customer experiences each year. 

Their call centre solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud.



Scope of Work

01.

SEO

02.

Google Ads

03.

Analytics & Reporting

Result

  • 44% Improvement in cost per lead YoY
  • 120% Lift in lead volume YoY
  • 80% Improvement in lead quality
Find out what we can do for you

Frequently asked questions

When can we see results with SEO?

A three- to six-month time frame is recommended for results. Search engine optimization takes time since Google has to crawl all webpages with new content and update its index, so it usually takes a while for the changes to be reflected in search engine results.

What are included in an audit?

Our website audit process involves a comprehensive assessment of the client’s website from all angles. We cover all technicals, content, onpage, offpage and CRO.

What are the key metrics to be measured and how do they tie to business goals?

The Key metrics are increased keyword rankings, additional keywords added to the index, and increased organic traffic and conversions.

What ongoing responsibilities will the agency have?

Our responsibilities vary depending on the scope of the SEO project. We typically take the consulting role but we do have the capacity to provide content writing and development where required.

What will communication look like?

Depending on the scope, we offer weekly, fortnightly and monthly meetings with day to day communication where it is required.

How do I get started with SEO?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9134 3889

contact us

SEO tools that we use

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google_search_console_logo
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dashthis_logo
screaming_frog_logo
supermetrics_logo
google_analytics_logo
buzzsumo_logo
majestic_logo
ahrefs_logo
semrush_logo

Clients

sterling_risq_logo
anytime_fitness_logo
belle_property_logo
jac_and_jack_logo
national_crime_check_logo
manning_cartel_logo
Ricoh_logo

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