SEM Agency

Engage with a clever SEM agency in Sydney and drive true value for your business.


A clever SEM agency

The term Search Engine Marketing agency or SEM agency initially meant a company providing a myriad of online marketing services but recently the interpretation of the term SEM agency has changed to consist of solely a paid search offering rather than a combination of all online marketing services. 

At Metric Labs we offer SEM services across all search engines like Google Ads, Bing Ads, Baidu and Yahoo. We have a team of clever and experienced SEM specialists who work with businesses from developing strategy to implementation and optimisation. 

Our SEM Agency Service

As an experienced SEM agency, we provide strategic guidance to ensure your SEM strategy aligns with your business goals. Our process involves providing enterprise audits to evaluate all aspects of your SEM campaigns and management process. Based on the audit findings, we set up a task list with a priority scale, timelines and responsible entity to ensure the strategy restructure is delivered in a timely manner.

We work on all aspects of SEM.  From search, display, video and remarketing. Through display, we lead your campaign strategy, design and execution of placement buying across major vendors. Leveraging our data knowledge combined with customer insights we can build display audiences that drive value. 

For SEM retargeting, we use a combination of customer segmentation and audience lifecycles to identify value-driving remarketing opportunities. We can then pair these audiences with data-led creative so the right offer is presented to the right audience at the right time.

It just doesn’t take just PPC for a business to be liked by search engines. There needs to be a healthy push in efforts for SEO as well. A well optimised brand website with a killer PPC strategy has better chance of being ranked high in Google. As an SEM agency, we strive to serve the best of both worlds, for our clients. We offer a holistic enterprise fix , as Search Engine Marketing package, which might include a combination of search engine optimisation and pay per click ads.

We offer Google and Bing (Microsoft) Advertising as a part of our search engine marketing services.  At the end of the day, driving home profit is the key. We understand that and tailor our strategies to be cost effective and on point!

An SEM agency that cares

Metric Labs is not just another SEM agency. Search engine Marketing takes strategy as well as patience. Our marketing strategies are patiently custom tailored to your exact business needs and paint points.

We only recommend what is necessary to fill in the gaps, rather than creating the gaps. Our experienced in house PPC and SEO experts will lead you in the right direction with realistic but achievable revenue driving strategies.  We make SEM seem less intimidating. We understand that marketing jargon might be scary, hence we plug and play on Analytics to bring forth friendly, readable reports.

Give us a yell to get started on Search Engine Marketing and see your revenue curve going up.

Client testimonials


“The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from.”

Rob Lynch

Couriers & Freight


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

What are your SEM services?

Our SEM services include search, display and Video advertising. We provide SEM services across the board from strategy development, implementation, ongoing optimisation and consulting. We are also a Google Ads and Microsoft ads partner.

How experienced is your team with SEM?

Our team are experts in SEM. Combined, our team has over 25 years of SEM experience. We have managed campaigns from a variety of vertical from real estate, ecommerce, finance, hospitality and so on. We are data experts which gives us the edge in SEM.

Is SEM different from PPC?

SEM is basically PPC. Marketers love their acronyms and confusing verbiage so they use the terminology interchangeably or together. Put simply SEM is the same as PPC!

How do I get started with SEM?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9134 3889


Social Media Marketing Awards 2019

Best Use of a Chatbot in Social Media Finalist

AMI Awards 2019

Small Budget Marketing Finalist

AC&E Awards 2019

Best Campaign using New Technology Finalist

SEMrush Search Awards 2019

Best B2B Campaign Finalist



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