This blog is for those of us who need to build reports that visualise data, and have Facebook conversion campaigns with custom conversions set up in the pixel. If you’re not doing any of these yet, you might like to read our blogs on setting up a Data Studio Report, or paid social advertising.
Data Studio is by far the most customisable and flexible tool we’ve found. It’s easy to use and free. Because of the wide array of connectors, Data Studio isn’t limited to only Google products. We use the Supermetrics connector to report on our clients’ paid Facebook campaigns.
I’ll assume you’ve already added Facebook as a data source to your report, via the Supermetrics connector. If you rely on custom conversions in your Facebook campaigns, it’s not immediately apparent how to find these in Google Data Studio. There is a simple workaround using Data Studio filters.
First, add a chart (I personally love a line graph), and then select your dimension (I’ve chosen date), and choose “actions” as the metric. The actions metric includes basically any action that happens as a result of your ad – including website conversions.