“What kind of reporting can I expect?”
Transparent and readily accessible reporting is essential to be able to see what has happened with your account. From an agency perspective, it also serves as the springboard for the optimization of your account for the future. Making decisions based on data rather than guesswork will yield more consistent results over the long term.
You should expect to see custom reporting showing the metrics that are important to you. Typically with eCommerce, you will want to see ROAS (Return on Advertising Spend), Conversion rate, Purchases and revenue. If you are a B2B client that needs lead generation, the metrics that matter will be CPL, number of leads, Conversion rate, ROAS as well as an end-to-end lead scoring system to manage the quality of leads.