Grow faster with a Data led Google Ads Agency
Contact us today and get a FREE account audit!
Optimise Your Google Ads for Success
- Significantly increase sales and/or leads to your business
- Lower cost per conversion
- Improve conversion tracking
- Improve attribution (Understand which clicks and conversions drive your key sales and inquiries.)
- Work with experts who are at the top of their field
- Increase your knowledge of Google Ads so you can fully understand how Google's algorithms work
- Improve reporting and visibility into your campaign performance
- Use data to uncover new growth opportunities for your business
- Create a predictable system to guarantee leads and sales for the longer term
- Spend less time stressing about sales/leads
Why Metric Labs?
Our approach blends statistical analysis, mathematical precision, and outstanding business knowledge to optimise your AdWords campaigns and secure the highest return on your advertising investment. Select a savvy AdWords agency and witness a boost to your bottom line. Make a smart choice for superior advertising results.
Google Ads Report Features We Love
Google Ads Report Features We Love
Auction Insights: These reports reveal how competitors are bidding on your high-performing keywords. You can spot new competitors, monitor bid changes, and better manage your budget.
Conversion Action Segmentation: This feature lets you break down conversion types, ensuring your campaigns are driving the most valuable actions for your business.
Paid & Organic Reports: By identifying Google Ads keywords that rank organically, we pause PPC bidding on those without competition, saving ad spend and driving organic traffic.
Paid search solutions
Account structure strategy
A great account structure is one of the most important drivers of long term success, yet one of the most ignored parts of paid search.
We cover:
- Keyword grouping strategy
- Device strategy
- Budget and forecasting
- Location targeting strategy
- KPI targets
- Match type strategy
Campaign & Bid Selection
While we find most agencies are obsessed with full-bid automation we believe coupling machine learning and human intuition delivers superior results.
We deep-dive into:
- Portfolio bidding vs standard automation
- PMAX vs Shopping campaigns
- Broad match strategies vs phrase & exact match
- tROAS vs tCPA selection
- Google recommendations auditing
Competitor research
To beat your competitors, you need to understand them.
We deep-dive on:
- Industry life cycle
- Market share by competitor
- Top competitor names
- Competitor marketing activities
- Competitor strengths and weaknesses
Testing ground strategy
With a multitude of metrics and dimensions to consider, paid search is a complex playground. However, our scientific approach simplifies decisions and makes them more effective.
We Cover:
- Hypothesis creation
- Landing page tests
- Broad experiments
- Clearly Defining test objectives
About Us
Metric Labs is a team of experts in mathematics, statistics, and technology, delivering measurable value through paid search campaigns.
From local startups to global multinationals, we’ve helped clients across industries grow by leveraging data-driven strategies and campaign optimisation.
Enhance your paid search performance by using customer data analytics to improve targeting, refine ad spend, and boost results.
By continually gathering and analysing data, we generate insights that refine bidding strategies, audience segmentation, and ad copy, driving better business decisions and long-term growth.
Dashboard Examples
Client testimonials
Martin Lazarevic
National Crime Check
“It comes down to integrity and the ability to deliver that would define the Metric Labs team.
In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.
If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”
Lauren Earl
Manning Cartell
“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.
They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.
The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”
Stephanie Lay
Good Capital Group
“Metric Labs expertly transitioned our Universal Analytics to GA4, set up custom tracking and events, provided comprehensive training, and built detailed Looker Studio reports. They also secured our historical data in BigQuery, ensuring nothing was lost.
Their knowledgeable, proactive, and responsive team made the process seamless. Working with them was a pleasure, and their dedication was evident throughout. I highly recommend Metric Labs for their outstanding service and expertise.”
Annabelle De Vos
Hoselink
Happy Clients
Frequently asked questions
The earliest results can be seen in one month’s time as Google needs to accrue data in the initial phase of an account going live.
There are numerous metrics that PPC can measure with the most popular being conversion, conversion rate, ROAS, conversion value, cost as well as other metrics such as search impression share.
Depending on the business, results differ depending on the industry. Businesses selling a product would focus more on ROAS whilst a business selling a service would focus on a service.
PPC runs all ads such as text ads in the form of a RSA or DSA, display, shopping and video.
We monitor budgets, performance and optimise to achieve the best results possible.
Getting started is simple. Just email us at hello@metriclabs.com.au or call us on 02 9160 0711 .