A great PPC agency is one that tailors all their strategy to the client’s needs. Most agencies use a template to build campaigns, and this means none of the client’s idiosyncrasies are covered in the strategy. At Metric Labs, we focus on understanding our client’s business and goals prior to building any campaigns. All our strategies are then build on the back of our client’s business goals.
A good PPC agency will also focus on conversion tracking and accuracy as much as strategy. Conversion tracking is the backbone of PPC. The difference between a good and great agency is their focus on conversion tracking and data accuracy.