Get the paid social media results you seek, from an agency that gets real results.

At Metric Labs our unique combination of unconventional thinking and applied mathematical know-how allows us to create real cost-effective cut-through across social media.

We match advanced audience creation strategies with the appropriate campaign type to deliver best-in-class performance. This approach ensures consistent results, whatever changes the social platforms put in place.

Discover how we helped iFLY increase their website purchases by 400% through paid social media.

Happy Clients


Paid Social Media services

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Campaign-type strategy

Our experience across thousands of social campaigns has taught us how to match the right kind of campaign with your business goals.

Our offering includes:
  • Lead generation ads
  • Conversion ads
  • Event responses
  • Post engagement
  • Offer campaigns
  • Brand awareness
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Audience segmentation

Targeting the right people at the right time is fundamental to delivering exceptional results, which is why we are obsessed with audience creation and targeting.

These services include:
  • Buyer persona matching
  • Customer list segmentation
  • Lookalike audience strategy
  • Remarketing audience strategy
  • Engagement audience creation
  • Demographic, interest and behaviour audiences
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Placement strategy

Almost as important as who is seeing your ads is where they are appearing.

As an example, ads appearing on the right column of Facebook consistently outperform those appearing on the feed.

Using these insights, we allocate budget to the most effective placements.

We cover:
  • Keyword grouping strategy
  • Device strategy
  • Budget and forecasting
  • Location targeting strategy
  • CPA targets
  • Match type strategy
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Optimisation strategy

Optimisation is the most important aspect of digital marketing.

Once you have the right creative being served to the right consumers at the right time we ensure it is happening as cost-effectively as possible.

These services include:
  • Budget allocation strategy
  • CPA target set up
  • Bid strategy
  • Automated rules set up
  • Frequency management

Dashboard Examples

Fortnightly Report


Monthly Report


Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

About Us

Metric Labs is a multidisciplinary team who use mathematics, statistics and technology to deliver value to our clients.

Whether it’s a local startup or large multinational, our team has delivered growth for clients in a variety of industries using paid search, social media marketing , SEO and data analytics consulting.

We love experimenting with data and testing unconventional strategies to uncover new ways of reaching audiences, whether that’s targeting interests or adjusting advertising based on the weather to reach the right people at the right time.

Our experience spans all major digital channels, including paid and organic search, social, chatbot marketing, display and video advertising and a variety of automation platforms.

Case Studies

Frequently asked questions

What key metrics can paid social media measure?

Majority of the popular metrics including conversions (ATC, Purchase, etc.), awareness (traffic, engagement, clicks, etc.).

What are the relationships between each metric?

Awareness metrics like traffic and engagement will help aid in targeting lower down the funnel (e.g. website visitors) and increase social proofing for trust which should lead to higher ATC and conversion rates.

How do these key metrics tie to our business results (revenue, ROI, ROAS)?

The more conversions at a decent spend, the higher the ROAS. By investing a little in TOF and Awareness, you have a stronger foundation for ads further down the line.

When can paid social give us results?

Depending on the platform of choice (FB/IG/LinkedIn), ideally 3-6 months.

What do you do for us on a weekly and monthly basis?

Weekly will involve consistent and constant account checks, budget/strategy adjustments as see fit, and new ads when provided.

Each month will also have an updated report sent out on the previous month’s performance.

How do I get started with paid social media ads?

Getting started is simple. Just email us at hello@metriclabs.com.au or call us on 02 9160 0711 .

Latest news

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Reminder: Google UA Historical Data to be Deleted in July 2024