At Metric Labs our unique combination of unconventional thinking and applied mathematical know-how allows us to create real cost-effective cut-through across social media.
We match advanced audience creation strategies with the appropriate campaign type to deliver best-in-class performance. This approach ensures consistent results, whatever changes the social platforms put in place.
Our experience across thousands of social campaigns has taught us how to match the right kind of campaign with your business goals.
Targeting the right people at the right time is fundamental to delivering exceptional results, which is why we are obsessed with audience creation and targeting.
Almost as important as who is seeing your ads is where they are appearing.
As an example, ads appearing on the right column of Facebook consistently outperform those appearing on the feed.
Using these insights, we allocate budget to the most effective placements.
Optimisation is the most important aspect of digital marketing.
Once you have the right creative being served to the right consumers at the right time we ensure it is happening as cost-effectively as possible.
Metric Labs is a multidisciplinary team who use mathematics, statistics and technology to deliver value to our clients.
Whether it’s a local startup or large multinational, our team has delivered growth for clients in a variety of industries using paid search, social media marketing , SEO and data analytics consulting.
We love experimenting with data and testing unconventional strategies to uncover new ways of reaching audiences, whether that’s targeting interests or adjusting advertising based on the weather to reach the right people at the right time.
Our experience spans all major digital channels, including paid and organic search, social, chatbot marketing, display and video advertising and a variety of automation platforms.
“I have worked with Vincent from Metric Labs for over 5 years now.
Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.
The team at Metric Labs is also diligent, responsive and really pleasant to work with"
National Crime Check
“It comes down to integrity and the ability to deliver that would define the Metric Labs team.
In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.
If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”
“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.
They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.
The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”
Good Capital Group
Majority of the popular metrics including conversions (ATC, Purchase, etc.), awareness (traffic, engagement, clicks, etc.).
Awareness metrics like traffic and engagement will help aid in targeting lower down the funnel (e.g. website visitors) and increase social proofing for trust which should lead to higher ATC and conversion rates.
The more conversions at a decent spend, the higher the ROAS. By investing a little in TOF and Awareness, you have a stronger foundation for ads further down the line.
Depending on the platform of choice (FB/IG/LinkedIn), ideally 3-6 months.
Weekly will involve consistent and constant account checks, budget/strategy adjustments as see fit, and new ads when provided.
Each month will also have an updated report sent out on the previous month’s performance.
Getting started is simple. Just email us firstname.lastname@example.org or call us on 02 9134 3889
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