Services

Paid search

Search auctions are constantly evolving, so we are too.

Maximize your paid search potential by partnering with a data-driven agency that prioritizes your success. With years of experience, our team has a proven track record of growing revenue for clients through platforms like Google AdWords and Bing Ads.

Leverage the power of paid search to connect with customers in the moment they are ready to buy. Our advanced paid search strategies deliver real-time insights to optimize campaigns and drive revenue-generating traffic. Partner with us to achieve measurable results and reach your advertising goals.

Solutions

Paid Search Solutions

Competitor research

To beat your competitors, you need to understand them.

We analyze competitors to develop superior strategies and ensure business outperformance without outspending.

We deep-dive on:

Industry life cycle
Market share by competitor
Top competitor names
Competitor marketing activities
Competitor strengths and weaknesses

Bid management

While we find large agencies are obsessed with full-bid automation we believe coupling machine learning and human intuition delivers superior results.

We cover:

Brand keyword strategy
Generic Keyword strategy
Negative lists
Audience exclusion strategy
Position Targets
Bidding tech strategy

Account structure strategy

A great account structure is one of the most important drivers of long term success, yet one of the most ignored parts of paid search.

We cover:

Keyword grouping strategy
Device strategy
Budget and forecasting
Location targeting strategy
CPA targets
Match type strategy

Testing ground strategy

With a multitude of metrics and dimensions to consider, paid search is a complex playground. However, our scientific approach simplifies decisions and makes them more effective.

We Cover:

Hypothesis creation
Landing page tests
Ad Copy experiments
Clearly Defining test objectives

Google Ads

As a leading AdWords agency serving Sydney, Melbourne, and Brisbane, we assist businesses in creating campaigns that achieve remarkable outcomes while maximizing ROI. By targeting keywords specific to your business, your AdWords ads will appear at the top of the search results page, ready to engage customers when they are prepared to make a purchase.

Our approach blends statistical analysis, mathematical precision, and outstanding business knowledge to optimize your AdWords campaigns and secure the highest return on your advertising investment. Select a savvy AdWords agency and witness a boost to your bottom line. Make a smart choice for superior advertising results.

Google Ads Report Features We Love

Auction insights

The auction reports are one of our favourites. The reports are great at shining a light on how your competitors are bidding at any given time. Assuming you have isolated your high performing keywords to specific campaigns then the auction insights reports come in handy in helping you understand how your competitors are performing. You can spot new competitors, monitor who is raising bids, and get a better gauge on how to manage your budget.

Conversion action segmentation

The conversion action segmentation allows you to breakdown the conversion types so you understand how well your campaigns are performing. When assessing conversions, it’s best to know that the conversions you get have value to your business. The conversion action segmentation allows you to see exactly what type of conversions you have acquired.

Paid & organic reports

The paid & organic report is great when optimising for both organic and paid. One strategy we use with these reports is to look at Google Ads keywords that are served alongside an organic listing where you rank number one. If we find that the keyword doesn’t have any other bidders from PPC then we pause it. This allows for the traffic to flow organically, saving money for our client.

Bespoke Adwrods Strategies We’ve Developed

Used a combination of macro and micro conversion values in target CPA bidding to improve CPL's for B2B lead generation clients
Built a script to help auto-exclude negative placements in display ads based on TLD's
Used location customisers and weather scripts to help improve a client’s lead volume and conversion rates
Used organic & paid reports to help improve a client’s budget efficiencies

Google Display

At Metric Labs, we are known as one of the leading data-driven display ad agencies in Sydney with a successful track record of delivering effective Google Ads campaigns for top brands in Australia. Our expertise in optimizing the Google Display Network (GDN) for maximum return on ad spend sets us apart in the industry.

Our unique approach to display advertising combines exceptional creative and marketing acumen to produce outstanding results for our clients across diverse industries including IT, fashion, construction, fitness, and facility management, among others.

Display Ads And Google Display Network

Google Display Network includes more than 2 million websites and has a reach of 90% of internet users. Its immense capabilities to get your brand noticed and drive sales can’t be ignored. Businesses make ample use of display ads to get the maximum return on investments.

As an an experienced digital marketing agency, we know the power of relevant placement targeting to get your ads before the right audience. B2B brands uses display ads for a cost-effective upper funnel play. For B2C, it mostly boils down to which part of the customer journey they want to target. The scope of using multiple ad formats (including video and banner) along with re-marketing makes GDN highly effective and a favourite among advertisers.

Conversions can sky rocket if display ads are done right.

GDN features we love:

Its unparalleled reach of more than 2 million websites and 650, 000 apps.
Google properties such as YouTube, Gmail, and Google Finance are part of the Display Network—as well as blogs, mobile apps, and unaffiliated sites.
GDN targets people in the right places at the right time. Targeting by topic and placement can be best exploited on GDN.
Display advertising on GDN makes re-targeting customers close to conversion possible, driving sales
Valuable ROI-based traffic for both acquisition and retention

Enhance your display campaigns with our customized Google Display marketing services. Achieve your business objectives by optimizing your display ads. Stand out from the competition by being the first to catch the attention of your target audience.

Campaign Structure Strategy

Being an experienced Google PPC and display advertising agency, we totally get the importance of having a foolproof campaign structure. At Metric Labs, we stick to a strong campaign structure as the foundation for successful display advertising campaigns.

Even though it’s our data-driven agency’s well-kept secret, we want to share a few strategies with you:

Account structure

Campaign structure

Consistent nomenclature according to best Google practices
Topic & goal separation
Geo-targeting for multi-region accounts
Segmentation by remarketing, placements, and topics
Separation by bidding strategy: smart versus manual
Performance separation (after performance section audit)
Combined budgets (if necessary)
Consistent daily budgets

Ad group structure

Ad group naming by targeting methods
Demarcation of ad groups by type of ads-video & banner, etc.
Targeting by audience/location/demographics/keywords
Optimisation by ad schedule/device/location/topics
Bidding effectiveness

Display ads

Our Display Advertising Strategies

As an award winning digital marketing agency with extensive experience in Google Adwords and PPC advertising, we know just the right display advertising strategies that deliver.

Here are some strategies we know that work:

We use granular audience targeting to drive results that matter.
We make sure you get an edge over your competitors, we go big on competitor analysis.
Smart or manual bidding? We give you the right answers.
We go that extra length to optimise your budget. We make sure you get the best ROAS.
Want to track your ads and see results? Leave the conversion tracking on us.
We are data-led and transparent. We rely on data and analytics to measure your campaign success, and make sure you know.
We use a mix of everything, ranging from responsive display ads to smart bidding. In short, we concoct custom-made strategies tailored to your business.

Google Shopping

Metric Labs specializes in leveraging Google Shopping, one of Google’s top online advertising options, to help brands maximize their potential. With experience working with clients from various industries, we have gained insights into their unique selling points, allowing us to create customized Google Shopping solutions.

Our team of in-house digital marketing specialists use data-driven insights to optimize campaigns. We start with a thorough study of the competition and granular analysis, and end with custom-fit strategies tailored to each business that stand out from the competition.

Why Google Shopping?

Did you know that the Google online marketplace gives users an exclusive shopping mall experience? Google Shopping is the closest you can get to physically shopping at a real store—online. The erstwhile Froogle (as Google named it in 2002), Google Shopping has come a long way.

Google Shopping boasts 30% higher conversion rates compared to traditional text ads, making it a must-have for retailers. E-commerce brands with a vast product range can greatly benefit from advertising on this platform. Customers can view product details and retailer information, compare prices, and make informed purchasing decisions, earning it the title of Comparison Shopping Engine (CSE). The question is: with so many players and contenders, how do online advertisers turn Google Shopping into an optimal revenue-generating venture?

Google Shopping Overview

What’s all the fuss about Google Shopping? Google Shopping, also known as Google Product Listing Ads (Google Shopping PLA), is a popular choice among online advertisers, especially retailers, due to its high click-through rate and low cost per lead. It provides advertisers with lower bidding options than search ads while delivering more clicks and conversions. Unlike standard search ads, Google Shopping campaigns do not require tying to keywords.

To start advertising on Google Shopping, you need a Google Merchant Center and a product feed. Creating a Google Shopping campaign can be done directly from either a Google Merchant Center or Google AdWords. To set up, simply create a Google Merchant Center and populate it with a product feed that syncs data from your retailer website. Then, link the Google Merchant Center to your Google AdWords account and you’re ready to go.

In Google Shopping, bidding is done at the product group level. Bids can be assigned based on the product groups established. It’s highly recommended to segment your products if some have greater earning potential than others.

When creating a Google Shopping campaign through either the Merchant Center or Google AdWords, a default “all products” group is created. This can be further divided into smaller groups based on brand, category, and sub-category for more precision. To optimize bidding, individual bids can be set for each product group. Bids can be determined based on product priority or profit margin. Higher bids can be assigned to products with higher profit potential and lower bids for the others. This approach helps the advertiser to maximize revenue through optimal bidding, making the most out of their investment.

Bing Ads

Metric Labs has extensive experience in creating successful Bing Ads campaigns that drive revenue and results. Our team is well-versed in the unique characteristics of the Microsoft-owned platform, which offer a niche reach and other advantages distinct from Google. We have worked with a diverse range of clients, each with unique business needs and requirements, and have helped them achieve successful ROI-driven initiatives through Bing Ads.

If you’re looking to partner with us for Bing Advertising, reach out to us. We’d be happy to discuss our services and show you what we can do for you.

Unlocking The Potential Of Bing Advertising

Bing, owned by Microsoft, is the second most popular search engine after Google. Even though it doesn’t rank as high in popularity, Bing has its own segregated audience and users. Bing has three search engines—Bing, Yahoo, and AOL—so when you advertise on one platform, your ad is visible on all three. This opens up the possibility of your ads being shown to Bing, Yahoo and AOL owned and operated sites. If you think Google is where all the action happens, you might just be surprised at the benefits of Bing Advertising.

Here are some benefits of Bing Ads:

Bing has a niche user bracket comprised of a high number of searchers—70% of whom are older than 35 years. The overall cost and cost per click in Bing is far less in comparison to Google Advertising. Bing Ads isn’t just about extended reach, but flaunts an older and higher-income audience demographic, less competition, lower CPC, and potentially better ROI. You’d be missing out on a chunk of the SEM share if you are not advertising on Bing where advertising is cheaper and revenue-auguring.

Bing Advertising Agency Services We Offer

Bing as an advertising platform is similar to Adwords but has its own quirks. While importing an Adwords account to Bing, not all attributes are supported. Bing ads needs its own audience targeting, automated rules, demographics, and extensions defined—all of which needs to be different from those in Google Adwords.

Metric Labs offers the following services as a Bing marketing agency:

Our Bespoke Bing Ads Plan Of Action And Strategies

Client immersion workshop

For every new client, we conduct a client immersion workshop to understand a brand’s unique selling points and marketing objectives. Your KPIs, advertising restrictions, and company policies will be transitioned to our client marketing knowledge bank. This is the starting point.