Grow Faster With A Data Led Google Ads Agency

Our experience across thousands of campaigns has taught us that marrying mathematics, data and frequent experimentation with unconventional strategies delivers the best results for our clients.

Metric Labs’ award winning marketers have developed unique and robust processes and use custom technology to produce world-class results for clients of all sizes. Those learnings are continually fed into our systems to maximise your return on investment.

Increase sales and grow your business faster by partnering with a data led Google Ads Agency.

Paid search solutions

paid search digital agency sydney

Account structure strategy

A great account structure is one of the most important drivers of long term success, yet one of the most ignored parts of paid search.

We cover:
  • Keyword grouping strategy
  • Device strategy
  • Budget and forecasting
  • Location targeting strategy
  • KPI targets
  • Match type strategy
paid search digital agency sydney

Campaign & Bid Selection

While we find most agencies are obsessed with full-bid automation we believe coupling machine learning and human intuition delivers superior results.

We deep-dive into:
  • Portfolio bidding vs standard automation
  • PMAX vs Shopping campaigns
  • Broad match strategies vs phrase & exact match
  • tROAS vs tCPA selection 
  • Google recommendations auditing
paid search digital agency sydney

Competitor research

To beat your competitors, you need to understand them.

We deep-dive on:
  • Industry life cycle
  • Market share by competitor
  • Top competitor names
  • Competitor marketing activities
  • Competitor strengths and weaknesses
paid search digital agency sydney

Testing ground strategy

With a multitude of metrics and dimensions to consider, paid search is a complex playground. However, our scientific approach simplifies decisions and makes them more effective. 

We Cover:
  • Hypothesis creation
  • Landing page tests
  • Broad experiments
  • Clearly Defining test objectives

Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Dashboard Examples

Happy Clients


Case Studies

About Us

Metric Labs is a multidisciplinary team who use mathematics, statistics and technology to deliver value to our clients.

Whether it’s a local startup or large multinational, our team has delivered growth for clients in a variety of industries using insights derived from data strategy, analytics and data visualisation.

Optimise your product strategy and marketing by leveraging customer data through data analytics.

Data analytics is the science of analysing data to generate insights and help businesses optimise their performance. It is a continual cycle of gathering, cleaning and analysing data. Through mathematical modelling, insights can be generated to power business decision.

Frequently asked questions

When can PPC give us results?

The earliest results can be seen in one month’s time as Google needs to accrue data in the initial phase of an account going live.

What key metrics can PPC measure?

There are numerous metrics that PPC can measure with the most popular being conversion, conversion rate, ROAS, conversion value, cost as well as other metrics such as search impression share. 

How do these key metrics tie to our business results (revenue, ROI, ROAS)?

Depending on the business, results differ depending on the industry. Businesses selling a product would focus more on ROAS whilst a business selling a service would focus on a service. 

What kind of ads will we run (text ads, DSA, Display, Shopping, Video, etc.)?

PPC runs all ads such as text ads in the form of a RSA or DSA, display, shopping and video. 

What do you do for us on a weekly and monthly basis?

We monitor budgets, performance and optimise to achieve the best results possible.

How do I get started with PPC?

Getting started is simple. Just email us at hello@metriclabs.com.au or call us on 02 9160 0711 .


Reminder: Google UA Historical Data to be Deleted in July 2024