Paid Search Agency

Partner with a data-led Paid Search agency in Sydney and realise the true real value of your PPC spend


A clever Paid Search agency

The true value of paid search can only be realised by partnering with a paid search agency that is data-literate and has your best interests at heart. Over the years as a paid search agency, we have helped multiple companies grow their revenue using PPC platforms like Google Adwords and Bing Ads (Microsoft Ads).

Paid search revolutionised the advertising world by matching commercial intent with relevant products or services. As a sophisticated paid search agency, we can help you reach your customers when they are most likely to buy. The real-time feedback from paid search data allows us to quickly optimise campaigns and ensure you are only paying for traffic that delivers revenue to your business.

An experienced Paid Search agency

A smart man once said, “experience matters”. At Metric Labs, we pride ourselves in the paid search experience we have built over the years. Our team, including our director, all have multiple years of hands-on experience managing paid search campaigns.

We have a combined 25 years experience between our 3 paid search experts. That’s an average of 8 years experience between every one of our PPC managers. Collectively, we have managed campaigns from almost every industry. Retail, construction, medical, hospitality, fashion, software—we have done it all!

We have found the most successful paid search strategies are those that capture both our clients’ cost structures and the nuances of Google Ads. We start off by understanding our client’s margins, then we calculate the target cost per acquisition which is baked into our agency’s effective paid search strategy.

We understand that at the end of the day our clients want to be profitable, so we deliver PPC strategies that focus on delivering cost-effective paid search strategies.

The best Paid Search agency

We like to think that we are the best agency in Sydney. Ask any of our clients and they will tell you exactly that. Not only are we the best, but we keep striving to become even better. We have turned around the most complex paid search campaigns and made fortunes for our clients.

If you are looking for a serious PPC agency that delivers tangible results, then get in touch so we can chat about how we can add value to your firm.

Client testimonials


“The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from.”

Rob Lynch

Couriers & Freight


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

Paid search is a type of online marketing service where search engines like Google Ads or Bing Ads allow advertisers to set up text-based ads in exchange for payment per click.

It can be tricky to determine exactly what keywords to bid on for a successful paid search campaign. Our approach at Metric Labs involves conducting extensive keyword research to uncover those keywords that have commercial intent and low competition. The most successful campaigns tend to have a high volume of commercial intent keywords with sophisticated bidding strategies that, in combination, deliver optimal returns on ad spend.

We highly recommend advertising on Bing Ads as part of your overall paid search strategy. Even though at lower search volume, Bing Ads offers lower average CPC’s coupled with less management hours allowing you to maximise returns at a lower cost. We have seen clients make up to $100k a month based off Bing Ads so we would highly recommend you try it.

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9134 3889


Social Media Marketing Awards 2019

Best Use of a Chatbot in Social Media Finalist

AMI Awards 2019

Small Budget Marketing Finalist

AC&E Awards 2019

Best Campaign using New Technology Finalist

SEMrush Search Awards 2019

Best B2B Campaign Finalist



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